Chunghwa Telecom Co., Ltd.
In their words
“Postpaid churn rate stayed at a low level of 0.36%, reflecting strong customer loyalty”
“For the churn rate, we are the lowest among our peers and it's as low as 0.4%”
“The net promoter score, NPS, of our services also increased, which reflects the increase in customer satisfaction. Revenue and profit per head increased 6% and 15%, respectively, attributable to increased operational efficiency as a results of cost…”
NPS disclosures (1)
The net promoter score, NPS, of our services also increased, which reflects the increase in customer satisfaction. Revenue and profit per head increased 6% and 15%, respectively, attributable to increased operational efficiency as a results of cost…
Retention disclosures (27)
Churn (postpaid): 0.36% (Q2 2026) — “postpaid churn rate stayed at a low level of 0.36%, reflecting strong customer loyalty”
Churn (mobile (excluding IoT)): 1.36% (FY2024) — “Churn rate...1.36% (2024)...Measuring the rate of subscribers (excluding IoT) disconnections from mobile service, determined by averaging the monthly churn rate.”
Churn (mobile postpaid subscribers): 1.39% (FY2023) — “Churn rate … for years ended December … ”
Churn: 0.4% (Q3 2023) — “for the churn rate, we are the lowest among our peers and it's as low as 0.4%”
Churn (mobile subscribers (excluding IoT)): 10.82% (FY2022) — “Annualized churn rate 10.82% for the year ended December 31, 2022”
Churn (mobile): 9.43% (FY2021) — “Annualized churn rate... 9.43% [for 2021]”
Churn (Taiwan mobile): 11.6% (FY2020) — “Annualized churn rate 11.60% in 2020, down from 18.22% in 2019”
Churn (mobile): 18.22% (FY2019) — “Annualized churn rate...18.22 % [2019]”
Chunghwa Telecom announced plans to enhance customer retention incentives to solidify existing subscribers during Q2 2019 earnings call.
Churn (Mobile): 18.37% (FY2018, annualized) — “Annualized churn rate … ”
Churn (mobile): 21.98% (FY2017) — “Annualized churn rate … ”
Churn (mobile services in Taiwan): 22.8% (FY2016) — “Annualized churn rate … [for years … ]”
Churn (mobile service operations): 18.17% (2015) — “Annualized churn rate … ”
Churn (mobile customers): 13.26% (FY2014) — “Annualized churn rate … ”
Churn (mobile): 11.52% (FY2013) — “Annualized churn rate 11.52 %”
Churn (mobile): 10.35% (2012, annualized) — “Annualized churn rate … ”
Churn (Mobile): 11.21% (FY2011) — “Annualized churn rate … ”
Churn (Mobile): 10.35% (FY2010) — “Annualized churn rate … ”
Churn (Mobile): 11.21% (FY2009) — “Annualized churn rate … ”
Churn (cellular): 11.6% (FY2009) — “Annualized churn rate … ”
Churn (Cellular Services): 16.8% (FY2007) — “Annualized churn rate … as of … ”
Churn (cellular services): 22.9% (2006) — “Annualized churn rate 22.9%”
Churn (cellular): 21.4% (2005) — “Annualized churn rate (5) 21.4 %”
Churn (Cellular): 22.9% (FY2004) — “Annualized churn rate … ”
Churn (cellular): 21.4% (FY2003) — “Annualized churn rate 21.4%”
Churn: 18.6% — “Annualized churn rate( … ”
Churn (cellular subscribers): 18.8% (FY2002) — “Annualized churn rate( … (most recent period 2002)”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.