
Chipotle
chipotle.com ↗In their words
“Chipotle partnered with Adobe to create personalized digital experiences driving customer attraction, loyalty and retention.”
“Chipotle launched a customer loyalty program with 8.5 million rewards members in less than a year to drive customer retention and competitiveness.”
“Chipotle reports increased new customer retention following brand transformation efforts.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (6)
Chipotle partnered with Adobe to create personalized digital experiences driving customer attraction, loyalty and retention.
Chipotle launched a customer loyalty program with 8.5 million rewards members in less than a year to drive customer retention and competitiveness.
Chipotle reports increased new customer retention following brand transformation efforts.
Chipotle launched Chipotle Rewards loyalty programme in 2018 to drive customer retention and engagement.
Chipotle saw increased customer retention following promotional activity, supporting stronger earnings and outlook.
Chipotle launched a Rewards program as a customer-retention tool in multiple markets.
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



