China Unicom (Hong Kong) Ltd
In their words
“In the first half of 2010, the churn rate of local access subscribers was 6.7%, representing a decline of 0.3 percentage points over the same period last year”
“The CDMA monthly average churn rate was 2.75% in the first half of this year”
“The GSM monthly average churn rate was 2.80% in the first half of this year”
NPS disclosures (21)
We have adopted an NPS (net promoter score) evaluation system to provide all-rounded monitoring of each of our operating segments and levels, so that we can further understand the need of our clients, adjust to cater to our clients’ needs and improve…
Net Promoter Score (NPS) measuring the reputation of mobile and broadband services improved by 5.5 points and 7.6 points, respectively. As at the end of December, valid complaint rate published by Ministry of Industry and Information Technology (MIIT)…
Net Promoter Score (NPS) measuring the reputation of mobile and broadband services improved by 5.5 points and 7.6 points, respectively. As at the end of December, valid complaint rate published by Ministry of Industry and Information Technology (MIIT)…
In 2019, the Net Promoter Score (NPS) of China Unicom’s mobile network tariff perception increased by 85.4% as compared with 2017 while there were increasing satisfied consumer demands, which accelerated the pace of high-quality development, and…
We have adopted an NPS (net promoter score) evaluation system to provide all-rounded monitoring of each of our operating segments and levels, so that we can further understand the need of our clients, adjust to cater to our clients’ needs and improve…
The Net Promoter Score (NPS) for better experience. Currently, the two companies mobile network and the NPS for fixed-line (China Unicom and China Telecom) shared 50,000 broadband services continued to increase.
As at the end of the fourth quarter, Net Promoter Score (NPS) measuring the reputation of mobile and broadband services improved by 7.2 points and 8.1 points, respectively, year-on-year.
The Net Promoter Score (NPS) for both mobile network and fixed-line broadband increased as we maintained industry-leading average uplink and downlink speeds in 4G network and garnered the industry-best performance in network latency.
The Net Promoter Score (NPS) for both mobile network and fixed-line broadband increased as we maintained industry-leading average uplink and downlink speeds in 4G network and garnered the industry-best performance in network latency.
Customer satisfaction continued to improve as NPS increased by 13 points and service by 6 points. Safeguarded emergency telecommunication, strictly cracked down on telecommunication frauds, ensured information security for the public and maintained…
We have adopted an NPS (net promoter score) evaluation system to provide all-rounded monitoring of each of our operating segments and levels, so that we can further understand the need of our clients, adjust to cater to our clients’ needs and improve…
As at the end of the year, NPS for mobile and broadband improved by 5.1 and 9.5 points, respectively, indicating continuous enhancement of customer perception.
As at the end of the year, NPS for mobile and broadband improved by 5.1 and 9.5 points, respectively, indicating continuous enhancement of customer perception.
…on the rise in focused regions, as we achieved industry leading average uplink and downlink speeds in 4G networks, Net Promoter Score (NPS) on mobile network and fixed-line broadband enhanced further and Internet network latency being industry-best.
…on the rise in focused regions, as we achieved industry leading average uplink and downlink speeds in 4G networks, Net Promoter Score (NPS) on mobile network and fixed-line broadband enhanced further and Internet network latency being industry-best.
As at the fourth quarter of 2017, the NPSs of the mobile and broadband networks of China Unicom reached record high. • Optimised promotion mechanism and simplify package tariffs, focusing on customers’ perception and market orientation and taking…
We have adopted an NPS (net promoter score) evaluation system to provide all-rounded monitoring of each of our operating segments and levels, so that we can further understand the need of our clients, adjust to cater to our clients’ needs and improve…
The Net Promoter Score (NPS) of mobile network and fixed-line broadband continued to improve and Internet network latency performance ranked the best in the industry.
The Net Promoter Score (NPS) of mobile network and fixed-line broadband continued to improve and Internet network latency performance ranked the best in the industry.
…a green, safe and smooth leading Customers Weibo and WeChat network Safe and sound network environment NPS (net promoter score) survey Personal information safety and secrecy Eliminate the digital divide by offering the High quality network in…
We have adopted an NPS (net promoter score) evaluation system to provide all-rounded monitoring of each of our operating segments and levels, so that we can further understand the need of our clients, adjust to cater to our clients’ needs and improve…
Retention disclosures (48)
Churn (local access subscribers): 6.7% (H1 2010) — “In the first half of 2010, the churn rate of local access subscribers was 6.7%, representing a decline of 0.3 percentage points over the same period last year”
Churn (CDMA): 2.75% (H1 2008) — “The CDMA monthly average churn rate was 2.75% in the first half of this year”
Churn (GSM): 2.8% (H1 2008) — “The GSM monthly average churn rate was 2.80% in the first half of this year”
Churn (CDMA service): 2.04% (2007 monthly) — “In 2007, the average monthly churn rate for CDMA service was 2.04%, up from the churn rate of 1.62% in 2006.”
Churn (GSM service): 2.76% (2007 monthly) — “In 2007, the average monthly churn rate for the Company's GSM service was 2.76%, slightly higher than 2.47% of 2006.”
Churn (CDMA): 1.98% (H1 2007) — “The CDMA monthly average churn rate was 1.98% in the first half of this year”
Churn (GSM): 2.73% (H1 2007) — “The GSM monthly average churn rate was 2.73% in the first half of this year”
Churn (CDMA service): 1.57% (FY 2006) — “In 2006, the average monthly churn rate for CDMA service was 1.57%, slightly higher than the churn rate of 1.49% in 2005.”
Churn (GSM business): 2.44% (FY 2006) — “For the year ended 31 December 2006, the average monthly churn rate for the Company's GSM business was 2.44%, similar to that of 2005.”
Churn (CDMA): 1.49% (H1 2006) — “The CDMA monthly average churn rate was 1.49% in the first half of this year.”
Churn (GSM): 2.68% (H1 2006) — “The GSM monthly average churn rate was 2.68% in the first half of this year.”
Churn (CDMA cellular services): 1.49% (2005) — “monthly average churn rate of our CDMA cellular services stood at 1.49% in 2005, the same level in 2004”
Churn (GSM cellular services): 2.41% (2005) — “monthly average churn rate of our GSM cellular services slightly increased from 2.30% in 2004 to 2.41% in 2005”
Churn (CDMA business): 1.49% (FY2005) — “In 2005, the average monthly churn rate for CDMA business was 1.49%, the same as that in 2004.”
Churn (GSM business): 2.41% (FY2005) — “In 2005, the average monthly churn rate for GSM business was 2.41%, slightly higher than the 2.30% level in 2004.”
Churn (CDMA): 1.42% (H1 2005) — “The monthly average churn rate of CDMA business was 1.42% for the first half of this year.”
Churn (GSM): 2.26% (H1 2005) — “The monthly average churn rate of GSM business was 2.26% for the first half of this year.”
Churn (CDMA business): 1.42% (H1 2005) — “The monthly average churn rate of CDMA business was 1.42% for the first half of this year.”
Churn (GSM business): 2.26% (H1 2005) — “The monthly average churn rate of GSM business was 2.26% for the first half of this year.”
Churn (GSM): 27.6% (FY2004) — “churn rate for GSM services...decreased from 29.1% in 2003 to 27.6% as a result of our emphasis on customer retention”
Churn (GSM business): 2.3% (2004) — “monthly average churn rate of GSM business decreased to 2.3% from 2.6% in 2003”
Churn (CDMA business): 1.49% (2004) — “monthly average churn rate of CDMA business increased to 1.49% from 1.1% in 2003”
Churn (CDMA Cellular Business): 5.8% (H1 2004) — “In the first half of the year, the churn rate for CDMA Cellular Business was 5.8%”
Churn (GSM Cellular Business): 15.5% (H1 2004) — “In the first half of the year, the churn rate for GSM Cellular Business was 15.5%”
Churn (CDMA cellular services): 11.5% (2003) — “The churn rate for our CDMA services is calculated in the same way as the churn rate for our GSM services and was 11.5% in 2003, higher than the 0.8% in 2002.”
Churn (GSM cellular services): 29.1% (2003) — “In 2003, the churn rate of our GSM cellular services increased to 29.1% from 14.6% in 2002.”
Churn (Paging): 143% (2003) — “The churn rate of the paging business rose from 66.3% in 2002 to 143.0% in 2003.”
Churn (GSM): 29.1% (2003) — “The churn rate for GSM services was 29.1%. The increase in the churn rate for GSM services was attributable to the increasingly intense competition”
Churn (CDMA): 11.5% (2003) — “In 2003, the churn rate for CDMA services was 11.5%.”
Churn (CDMA newly acquired Combined Group): 0.8% (FY2002) — “Average churn rate CDMA (newly acquired CDMA subscribers) 0.8%”
Churn (GSM Combined Group): 15.8% (FY2001) — “Average churn rate GSM 15.8%”
Churn (Paging): 57.6% (FY2001) — “Churn rate of paging subscribers 57.6%”
Churn (GSM - Target Company): 25% (FY2002) — “Target Company's GSM churn rate was 25.0%”
Churn (GSM - Target Company): 20.4% (FY2001) — “Target Company's GSM churn rate was 20.4%”
Churn (CDMA (newly acquired)): 0.8% (FY2002) — “Average churn rate CDMA (newly acquired CDMA subscribers) 0.8%”
Churn (GSM): 15.8% (FY2001) — “Average churn rate GSM 15.8%”
Churn (Paging): 66.3% (FY2002) — “The churn rate of our paging services increased from 57.6% in 2001 to 66.3% in 2002”
Churn (CDMA): 0.96% (FY2002) — “The churn rate for our CDMA services was 0.96% in 2002, significantly lower than the 14.6% churn rate for our GSM services”
Churn (GSM): 14.6% (FY2002) — “For the year ended December 31, 2002, our churn rate decreased from 16.3% in 2001 to 14.6%”
Churn (paging business): 66.3% (FY2002) — “The churn rate of the paging business rose from 57.6% in 2001 to 66.3% in 2002.”
Churn (CDMA services): 0.96% (FY2002) — “In 2002, the churn rate for CDMA services was 0.96%, significantly lower than that of GSM services.”
Churn (GSM services): 14.6% (FY2002) — “In 2002, the churn rate for GSM services was 14.6%, a decline from 16.3% in 2001.”
Churn (Combined Group GSM): 15.8% (FY 2001) — “Average annual churn rate(5) GSM 10.3 % 15.8 % — — CDMA — — — —”
Churn (Combined Group GSM): 10.3% (FY 2000) — “Average annual churn rate(5) GSM 10.3 % 15.8 % — — CDMA — — — —”
Churn (Target Company GSM): 14.4% (FY 2001) — “For the years ended 31 December 2000 and 2001, the Target Company's GSM churn rate was 13.3% and 14.4%, respectively.”
Churn (Target Company GSM): 13.3% (FY 2000) — “Average annual churn rate(5) GSM 13.3 % 14.4 % — —”
Churn (GSM (Target Company)): 13.3% (year ended 2000) — “Target Company's GSM churn rate was 13.3% for the years ended 31 December 2000”
Churn (GSM): 9.5% (year ended 2000) — “Average annual churn rate GSM 9.5% for year ended 2000”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

