Cellcom Israel, Ltd.
In their words
“Churn rate of cellular subscribers (in %) 8.6%”
“Churn rate of cellular subscribers (in %) 7.8% 8.8% (11.4)%”
“Churn rate of cellular subscribers 42.4 %”
NPS disclosures (8)
…of cellular, internet and OTT TV subscribers or households (both standalone and as a part of a bundle), subscriber churn rate, handset sales and profitability and Net Promoter Score, or NPS, (indicating our subscribers’ satisfaction with our services).
…objective was given. · Corporate performance objectives may include EBITDA*, net income, free cash flow*, Net Promoter Score, or NPS (indicating our subscribers' satisfaction with our services) and other Company performance objectives which…
…hereunder) are then combined into one performance score, based on the weight each performance objective was given. · Corporate performance objectives may include EBITDA**, net income, free cash flow**, Net Promoter Score, or NPS (indicating our…
…objective was given. · Corporate performance objectives may include EBITDA*, net income, free cash flow*, Net Promoter Score, or NPS (indicating our subscribers' satisfaction with our services) and other Company performance objectives which…
…objective was given. · Corporate performance objectives may include EBITDA*, net income, free cash flow*, Net Promoter Score, or NPS (indicating our subscribers' satisfaction with our services) and other Company performance objectives which…
Our management evaluates our performance through focusing on our key performance indicators, which include among others: Net Promoter Score, or NPS, (indicating our subscribers’ satisfaction with our services), number of cellular, landline and ISP…
…management evaluates our performance through focusing on our key performance indicators, which include among others: Net Promoter Score, or NPS, (indicating our subscribers’ satisfaction with our services), number of cellular, landline and ISP…
…hereunder) are then combined into one performance score, based on the weight each performance objective was given. · Corporate performance objectives may include EBITDA*, net income, free cash flow*, Net Promoter Score, or NPS (indicating our…
Retention disclosures (77)
Churn (cellular subscribers): 7.2% (Q3 2021) — “Churn rate of cellular subscribers 7.2% 8.7% (17.2)%”
Churn (cellular subscribers): 8.6% (Q2 2021) — “Churn rate of cellular subscribers (in %) 8.6%”
Churn (cellular subscribers): 7.8% (Q1 2021) — “Churn rate of cellular subscribers (in %) 7.8% 8.8% (11.4)%”
Churn (cellular subscribers): 42.4% (Q2 2020) — “Churn rate of cellular subscribers 42.4 %”
Churn (cellular): 40.2% (FY2020, annual) — “Churn rate of cellular subscribers (in %) ... 40.2% ... 2020 ... (17.6) % [change from 48.8% in 2019]”
Churn (Cellular): 8.7% (Q2 2020) — “Cellular Churn Rate for the second quarter of 2020 totaled 8.7%, compared to 11.3% in the second quarter last year.”
Churn (Cellular): 8.8% (Q1 2020) — “Cellular Churn Rate for the first quarter of 2020 totaled to 8.8%, compared to 11.0% in the first quarter last year.”
Churn (Cellular): 11.3% (Q4 2019 (quarterly)) — “Churn Rate for cellular subscribers (in %) 11.3% 11.1% 1.8%”
Churn (Cellular): 48.8% (FY 2019) — “Churn Rate for cellular subscribers (in %) 48.8% 43.2% 13.0%”
Churn (Cellular): 42% (Q4 2019) — “Churn rate of cellular subscribers 42.0%”
Churn (cellular): 11.4% (Q3 2019) — “Churn Rate for cellular subscribers (in %) 11.4%, compared to 10.0% in the third quarter last year”
Churn (cellular): 11.3% (Q2 2019) — “Churn Rate for cellular subscribers (in %) 11.3%, compared to 12.6% in the second quarter last year”
Churn (Cellular): 11% (Q1 2019) — “Churn Rate for cellular subscribers (in %) 11.0% 9.5% 15.8%”
Churn (Cellular): 11.1% (Q4 2018) — “Churn Rate for cellular subscribers Q4/2018 11.1%, compared to 11.5% in Q4/2017”
Churn (Cellular): 43.2% (FY2018) — “Churn Rate for cellular subscribers 43.2%, compared to 45.8% in 2017”
Churn (Cellular subscribers): 44% (2018) — “Churn rate of cellular subscribers(4) 44.0 % 42.0 % 42.4 % 45.8 % 43.2 % 43.2 %”
Churn (Cellular): 10% (Q3 2018) — “Churn Rate for cellular subscribers 10.0% (Q3 2018), compared to 11.5% in Q3 2017”
Churn (cellular): 12.6% (Q2 2018) — “Churn Rate for cellular subscribers (in %) 12.6% 12.6%, compared to 10.8% in the second quarter last year.”
Churn (Cellular): 9.5% (Q1 2018) — “Churn Rate for cellular subscribers (in %) 9.5%, compared to 12.0% in the first quarter last year”
Churn (Cellular): 11.5% (Q4 2017) — “Churn Rate for cellular subscribers (%) 11.5%”
Churn (Cellular): 45.8% (FY2017) — “Cellular Churn Rate for 2017 totaled 45.8%, compared to 42.4% in 2016”
Churn (Cellular): 36.8% (FY2017) — “Churn rate of cellular subscribers 36.8%”
Churn (cellular): 11.5% (Q3 2017) — “Cellular Churn Rate for the third quarter of 2017 totaled to 11.5%, compared to 10.5% in the third quarter last year.”
Churn (cellular): 10.8% (Q2 2017) — “Cellular Churn Rate for the second quarter of 2017 totaled to 10.8%, compared to 10.6% in the second quarter last year.”
Churn (Cellular): 12% (Q1 2017) — “Churn Rate for cellular subscribers 12.0% in Q1 2017, vs 11.1% in Q1 2016”
Churn (Cellcom Israel cellular subscribers): 31.5% (FY2016) — “Churn rate of cellular subscribers 31.5% 36.8% 44% 42% 42.4% 42.4%”
Churn (cellular): 42.4% (2016) — “Churn Rate for cellular subscribers (in %) 42.4% in 2016, compared to 42.0% in 2015.”
Churn (cellular): 10.5% (Q3 2016) — “Churn Rate for the third quarter of 2016 totaled 10.5%, compared to 10.1% in the third quarter of 2015.”
Churn (Cellular): 10.6% (Q2 2016) — “Cellular Churn Rate for the second quarter of 2016 totaled 10.6%, compared to 10.2% in the second quarter of 2015.”
Churn (Cellular): 11.1% (Q1 2016) — “Cellular Churn Rate for the first quarter of 2016 totaled 11.1%, compared to 11.9% in the first quarter of 2015.”
Churn (cellular subscribers): 25.1% (2015) — “Churn rate of cellular subscribers 25.1 %”
Churn (Cellular subscribers): 42% (2015) — “Churn Rate for cellular subscribers (in %) 42.0% 2015, compared to 44.0% in 2014”
Churn (Cellular): 10.1% (Q3 2015) — “Churn Rate for cellular subscribers (in %) 10.1%, compared to 11.0% in the third quarter of 2014”
Churn (Golan Telecom): 32% (Last 4 quarters) — “32% Annual churn rate (last 4 quarters)”
Churn (Cellular): 10.2% (Q2 2015) — “Churn Rate for cellular subscribers (in %) 10.2%, compared to 11.1% in the second quarter of 2014”
Churn (cellular subscribers): 11.9% (Q1 2015) — “The churn rate of the Company's cellular subscribers in the first quarter of 2015 amounted to 11.9% compared with 11.1% in the same quarter last year.”
Churn (cellular subscribers): 44% (FY 2014) — “Churn Rate for cellular subscribers (in %) 44.0% 36.8% 19.6%”
Churn (cellular subscribers): 20.5% (2014) — “Churn rate of cellular subscribers(4) 20.5 % 25.1 % 31.5 % 36.8 % 44 %”
Churn (cellular): 11% (Q3 2014) — “Cellular Churn Rate for the third quarter of 2014 totaled 11.0%, compared to 8.9% in the third quarter of 2013.”
Churn (cellular): 11.1% (Q1 2014) — “Cellular Churn Rate for the first quarter of 2014 totaled 11.1%, compared to 9.4% in the first quarter of 2013.”
Churn: 9.9% (Q4 2013) — “The churn rate for the fourth quarter 2013 totaled to 9.9%, compared to 8.7% in the fourth quarter last year”
Churn: 36.8% (FY2013) — “Cellular Churn Rate for 2013 totaled 36.8%, compared to 31.5% in 2012”
Churn (cellular subscribers): 19.6% (FY2013, annual) — “Churn rate of cellular subscribers(4) 19.6 % 20.5 % 25.1 % 31.5 % 36.8 %”
Churn (cellular subscribers): 8.9% (Q3 2013) — “Cellular Churn Rate for the third quarter 2013 totaled to 8.9%, compared to 8.6% in the third quarter of 2012.”
Churn (cellular): 9% (Q2 2013) — “Cellular Churn Rate for the second quarter 2013 totaled to 9.0%, compared to 8.1% in the second quarter of 2012”
Churn (cellular): 9.4% (Q1 2013) — “Cellular Churn Rate for the first quarter 2013 totaled to 9.4%, compared to 6.3% in the first quarter of 2012”
Churn (cellular): 31.5% (FY2012) — “Churn Rate for cellular subscribers in 2012 totaled 31.5%, compared to 25.1% in 2011”
Churn (Cellular): 18.9% (FY2012) — “Churn rate of cellular subscribers 18.9 % 19.6 % 20.5 %”
Churn (cellular): 8.6% (Q3 2012) — “The Churn Rate of cellular subscribers in the third quarter 2012 was 8.6%, compared to 5.7% in the third quarter last year”
Churn (cellular subscribers): 8.1% (Q2 2012) — “The Churn Rate of cellular subscribers in the second quarter 2012 was 8.1%, compared to 6.4% in the second quarter last year.”
Churn (cellular): 6.3% (Q1 2012) — “The Churn Rate of cellular subscribers in the first quarter 2012 was 6.3%, compared to 7.1% in the first quarter last year”
Churn (Cellular): 25.1% (FY 2011) — “Churn Rate for cellular subscribers (in %) 7 25.1% 20.5% 22.4%”
Churn (Cellular): 16.3% (FY2011) — “Cellular Period churn rate 16.3 % 18.9 % 19.6 % 20.5 % 25.1 %”
Churn (cellular subscribers): 5.7% (Q3 2011) — “The Churn Rate of cellular subscribers in the third quarter 2011 was 5.7%, compared to 6.4% in the previous quarter and 4.6% in the third quarter last year.”
Churn (Wireless): 6.4% (Q2 2011) — “The Churn Rate in the second quarter 2011 was 6.4%, compared to 7.1% in the previous quarter and 4.9% in the second quarter last year”
Churn: 7.1% (Q1 2011) — “The Churn Rate in the first quarter 2011 was 7.1%, compared to 5.4% in the first quarter last year”
Churn: 20.5% (FY2010) — “Period churn rate(4) 16.3 % 18.9 % 19.6 % 20.5 %”
Churn (Cellcom Israel): 4.6% (Q3 2010) — “The Churn Rate in the third quarter 2010 was 4.6%, compared to 4.9% in the third quarter last year”
Churn: 4.9% (Q2 2010) — “The Churn Rate in the second quarter 2010 was 4.9%, compared to 4.6% in the second quarter last year.”
Churn: 5.4% (Q1 2010) — “The Churn Rate in the first quarter 2010 was 5.4%, compared to 5.0% in the first quarter last year.”
Churn: 4.8% (Q4 2009) — “The churn rate for the fourth quarter 2009 totaled to 4.8%, compared to 4.3% in the fourth quarter last year”
Churn: 19.6% (2009) — “The Churn Rate in 2009 totaled 19.6%, compared to 18.9% in 2008”
Churn: 15% (FY2009) — “Period churn rate 15.0%”
Churn: 4.9% (Q3 2009) — “The Churn Rate in the third quarter 2009 totaled to 4.9%, compared to 4.4% in the third quarter last year”
Churn: 4.6% (Q2 2009) — “The Churn Rate in the second quarter 2009 declined to 4.6%, compared to 4.7% in the second quarter last year”
Churn: 5% (Q1 2009) — “The Churn Rate in the first quarter 2009 was 5.0%, compared to 5.3% in the first quarter last year.”
Churn: 4.3% (Q4 2008) — “churn rate for the fourth quarter 2008 decreased from 5.3% in the first quarter of 2008 and 4.4% in the fourth quarter last year to 4.3%.”
Churn: 18.9% (2008) — “Period churn rate(4) 18.9 %”
Churn: 4.4% (Q3 2008) — “The Churn Rate in the third quarter 2008 was 4.4%, which reflects the ongoing decline trend in churn rate following the implementation of number portability in December 2007”
Churn: 4.7% (Q2 2008, monthly) — “The Churn Rate in the second quarter 2008 was 4.7%, compared to 3.9% in the second quarter last year and compared to 5.3% in the previous quarter”
Churn: 5.3% (Q1 2008, monthly) — “The Churn Rate in the first quarter 2008 was 5.3%, compared to 3.8% in the first quarter last year”
Churn: 16.3% (FY2007) — “Period churn rate(4) 27.3 % 19.9 % 15.0 % 16.8 % 16.3 %”
Churn: 3.6% (Q3 2007) — “Churn Rate during the third quarter of 2007 was 3.6%, compared to 3.8% in the third quarter last year.”
Churn: 3.9% (Q2 2007) — “Churn Rate during the second quarter of 2007 remained at 3.9%, as in the second quarter of 2006.”
Churn: 3.8% (Q1 2007) — “Period churn rate Q1 2007: 3.8%, compared to 4.8% in Q1 2006 (-20.8%)”
Churn: 16.8% (FY2006) — “Period churn rate(5) 11.2 % 27.3 % 19.9 % 15.0 % 16.8 % for years 2002-2006 respectively”
Churn: 12.4% (September 30, 2006) — “Period churn rate(5) 27.3 % 19.9 % 15.0 % 10.5 % 12.4 %”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

