Cellco Partnership
In their words
“Retail and total customer churn levels were 1.43 percent and 1.36 percent, respectively”
“Retail and total customer churn levels were 1.43 percent and 1.36 percent”
“Continued low retail postpaid churn of 1.07 percent”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (56)
Churn: 1.36% (Q3 2010) — “Total churn rate 1.36 % 1.49 % (8.7 )”
Churn (total customer): 1.36% (Q3 2010) — “Retail and total customer churn levels were 1.43 percent and 1.36 percent, respectively”
Churn (retail): 1.43% (Q3 2010) — “Retail and total customer churn levels were 1.43 percent and 1.36 percent”
Churn (retail postpaid): 1.07% (Q3 2010) — “continued low retail postpaid churn of 1.07 percent”
Churn (Retail postpaid): 0.94% (Q2 2010) — “Retail postpaid churn rate 0.94 % 1.01 % (6.9 )”
Churn: 1.27% (Q2 2010) — “Total churn rate 1.27 % 1.37 % (7.3 )”
Churn (total customer): 1.27% (Q2 2010) — “total customer churn remained low, at 1.27 percent. All are the company's best levels in nearly two years”
Churn (retail): 1.33% (Q2 2010) — “Retail churn and total customer churn remained low, at 1.33 percent and 1.27 percent”
Churn (retail postpaid): 0.94% (Q2 2010) — “continued low retail postpaid churn of 0.94 percent”
Churn: 1.4% (Q1 2010) — “Total churn rate 1.40 % 1.47 % (4.8 )”
Churn (Retail postpaid): 1.07% (Q1 2010) — “continued low retail postpaid churn of 1.07 percent; ...All are improved year over year”
Churn (Retail postpaid): 1.09% (FY2009) — “Retail postpaid churn rate 1.09% [2009] vs. 0.96% [2008]”
Churn: 1.44% (FY2009) — “Our churn was 1.44% for the year ended December 31, 2009”
Churn (total): 1.42% (Q4 2009) — “Total churn was 1.42 percent”
Churn (total retail): 1.44% (Q4 2009) — “total retail churn remained low, at 1.06 percent and 1.44 percent, respectively”
Churn (retail postpaid): 1.06% (Q4 2009) — “continued low retail postpaid churn, 1.06 percent”
Churn (Verizon retail postpaid): 1.13% (Three months ended September 30, 2009, monthly) — “Retail postpaid churn rate 1.13 % 1.03 % 9.7”
Churn (Verizon total customers): 1.49% (Three months ended September 30, 2009, monthly) — “Total churn rate 1.49 % 1.33 % 12.0”
Churn (total): 1.24% (Q3 2006) — “We added approximately 1.9 million net customers during the quarter while reducing our total churn to 1.24% compared to 1.29% for the third quarter of 2005.”
Churn (FiOS customers): 1.5% (Q3 2006) — “Churn among FiOS customers remains lower than 1.5 percent per month”
Churn (Verizon Wireless retail postpaid): 0.95% (Q3 2006) — “churn among the company's retail postpaid customers — 93 percent of all its customers — was 0.95 percent”
Churn (Verizon Wireless total): 1.24% (Q3 2006) — “For the third quarter 2006, total churn was 1.24 percent”
Churn (total): 1.13% (Q2 2006) — “We added approximately 1.8 million net customers during the quarter while reducing our total churn to 1.13% compared to 1.22% for the second quarter of 2005.”
Churn (Verizon Wireless retail postpaid): 0.87% (Q2 2006) — “churn among the company's retail postpaid customers was 0.87 percent, another record”
Churn (Verizon Wireless total): 1.13% (Q2 2006) — “For the second quarter 2006, total churn was a record-low 1.13 percent”
Churn (Verizon Wireless): 1.18% (Q1 2006) — “total churn was a record-low 1.18 percent, and churn among the company's retail postpaid customers was 0.92 percent”
Churn (Verizon Wireless retail postpaid): 1% (Q4 2005) — “Churn among the company's 47 million retail postpaid customers was even lower — 1.0 percent for the quarter”
Churn (Verizon Wireless total): 1.2% (Q4 2005) — “repeat record-low quarterly churn (customer turnover) of 1.2 percent”
Churn (retail postpaid): 1.08% (Q3 2005) — “Retail postpaid churn decreased to 1.08% in the third quarter of 2005...compared to 1.29% in the third quarter of 2004”
Churn (total): 1.29% (Q3 2005) — “total 10 churn to 1.29% compared to 1.53% for the third quarter of 2004”
Churn (Wireless retail post-paid): 1.08% (Q3 2005) — “Churn in the retail post-paid segment — a base of 45.7 million customers — was 1.08 percent in the third quarter 2005.”
Churn (Wireless): 1.3% (Q3 2005) — “Total churn rate, a key measure of customer loyalty, was 1.3 percent for the third quarter 2005, down from 1.5 percent in the third quarter 2004.”
Churn: 1.22% (Q2 2005, monthly) — “We added more than 1.9 million net customers during the quarter while reducing our total churn to 1.22% compared to 1.45% for the second quarter of 2004.”
Churn (wireless retail post-paid): 1% (Q2 2005, monthly) — “Churn in the retail post-paid segment — a base of 44 million customers — was 1.0 percent”
Churn (wireless total): 1.2% (Q2 2005, monthly) — “record-low churn (customer turnover) of 1.2 percent”
Churn: 1.33% (Q1 2005) — “We ended the first quarter of 2005 with approximately 45.5 million customers...while reducing our total churn to 1.33%, compared to 1.60% in the first quarter of 2004.”
Churn (Retail post-pay): 1.11% (Q1 2005) — “Churn among retail post-pay customers was a record 1.11 percent for the first quarter 2005, compared with 1.35 percent for the first quarter 2004”
Churn (Total including prepaid): 1.33% (Q1 2005) — “The total churn rate, a key measure of customer loyalty, was 1.33 percent for the first quarter 2005, down from 1.60 percent in the first quarter 2004”
Churn (Wireless total): 1.43% (Q4 2004, monthly) — “record-low churn (customer turnover) of 1.43 percent”
Churn: 1.53% (Q3 2004) — “We added almost 1.7 million net customers during the quarter while reducing our total churn to 1.53%, compared to 1.85% in the third quarter of 2003”
Churn (Wireless): 1.5% (Q3 2004, monthly) — “churn (customer turnover) of 1.5 percent per month”
Churn: 1.45% (Q2 2004, monthly) — “Average monthly churn 1.45% 1.70% -14.7% [Q2 2004 vs Q2 2003]”
Churn (retail post-pay): 1.2% (Q2 2004) — “Churn among retail post-pay customers...was a record-low 1.2 percent”
Churn (wireless): 1.45% (Q2 2004) — “company record-low churn (customer turnover) of 1.45 percent per month”
Churn: 1.6% (Q1 2004) — “We added almost 1.4 million subscribers during the quarter while reducing our total churn to 1.60%. Average monthly churn... decreased to 1.60% in the first quarter of 2004, compared to 2.08% in the first quarter of 2003”
Churn (retail post-pay): 1.35% (Q1 2004) — “Churn in the retail post-pay segment, which is 91 percent of the company's base, was 1.35 percent”
Churn (Verizon Wireless total): 1.6% (Q1 2004) — “record-low total churn of 1.60 percent for the first quarter 2004”
Churn: 1.82% (2003) — “Subscriber churn 1.82 % 2.33 % -21.9 %; We added more than 5 million subscribers while reducing our total churn to 1.82% in 2003”
Churn (Wireless): 1.8% (FY2003, annual) — “The company sustained these customer loyalty levels throughout 2003, with total churn of 1.8 percent for the year”
Churn (Wireless retail post-pay): 1.3% (Q4 2003, monthly) — “Churn in the retail post-pay segment, which is 91 percent of the company's base, was 1.3 percent”
Churn (Wireless): 1.7% (Q4 2003, monthly) — “Retail churn and total churn, which includes wholesale, were 1.7 percent for the quarter”
Churn: 1.85% (Q3 2003, monthly) — “Average monthly churn 1.85% 2.33% -20.6%”
Churn (Verizon Wireless retail post-pay): 1.4% (Q3 2003) — “In the retail post-pay segment -- which is more than 90 percent of the company's base -- churn was 1.4 percent for the third quarter.”
Churn: 1.7% (Q2 2003) — “Retail churn, as well as total churn for both retail and reseller, was 1.7 percent”
Churn (retail and reseller total): 2.1% (Q1 2003) — “Total churn, including retail and reseller, was 2.1 percent. Churn continued to decrease to the lowest levels in the company's history.”
Churn (retail post-pay): 1.65% (Q1 2003) — “Churn in the retail post-pay segment, which is more than 90 percent of the company's base, was 1.65 percent for the first quarter.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

