Chuck E. Cheese
chuckecheese.com ↗In their words
“A specified period of time, is perceived as a greater value proposition for our guests than our Play Pass offering, as evidenced during our testing by higher NPS scores in venues, with 66% positive guest comments on price in AYCP venues versus 44% in…”
“Business Redemptions experience Operations Guest Data Little to no data Loyalty Program Improved management Net Promoter (3) 91% Critical for repeat visits Score (“NPS”)(2) 78% Marketing All linear kids TV New digital capabilities …”
“Chuck E. Cheese is testing a tiered membership program as part of efforts to drive customer loyalty and retention through recurring payment models.”
Disclosed NPS over time
Every Net Promoter Score Chuck E. Cheese has published, by date.
NPS disclosures (2)
…a specified period of time, is perceived as a greater value proposition for our guests than our Play Pass offering, as evidenced during our testing by higher NPS scores in venues, with 66% positive guest comments on price in AYCP venues versus 44% in…
Business Redemptions experience Operations Guest Data Little to no data Loyalty Program Improved management Net Promoter (3) 91% Critical for repeat visits Score (“NPS”)(2) 78% Marketing All linear kids TV New digital capabilities …
Retention disclosures (1)
Chuck E. Cheese is testing a tiered membership program as part of efforts to drive customer loyalty and retention through recurring payment models.
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



