NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Travel, hospitality & leisure  /  Chuck E. Cheese
66
Latest disclosed NPS
12 Mar 2020
2
NPS entries
2 with a number
2019–24
Years covered
3 entries in all

In their words

“A specified period of time, is perceived as a greater value proposition for our guests than our Play Pass offering, as evidenced during our testing by higher NPS scores in venues, with 66% positive guest comments on price in AYCP venues versus 44% in…”
— Chuck E. Cheese · SEC 10-K annual report · filed 12 Mar 2020 · NI-96CA4D8
“Business Redemptions experience Operations    Guest Data Little to no data Loyalty Program Improved management Net Promoter  (3)  91%  Critical for repeat visits Score (“NPS”)(2) 78% Marketing  All linear kids TV  New digital capabilities …”
— Chuck E. Cheese · SEC 8-K filing · filed 8 Apr 2019 · NI-5BA20D3
“Chuck E. Cheese is testing a tiered membership program as part of efforts to drive customer loyalty and retention through recurring payment models.”
— reported by tastingtable.com · 3 Mar 2024 · NI-7E43AB8

Disclosed NPS over time

Every Net Promoter Score Chuck E. Cheese has published, by date.

6070809010020199166

NPS disclosures (2)

Search the database →

12 Mar 2020
NPS66

…a specified period of time, is perceived as a greater value proposition for our guests than our Play Pass offering, as evidenced during our testing by higher NPS scores in venues, with 66% positive guest comments on price in AYCP venues versus 44% in…

— Chuck E. Cheese · SEC 10-K annual report · filed 12 Mar 2020 · NI-96CA4D8
SEC 10-K annual report ↗
8 Apr 2019
NPS91

Business Redemptions experience Operations    Guest Data Little to no data Loyalty Program Improved management Net Promoter  (3)  91%  Critical for repeat visits Score (“NPS”)(2) 78% Marketing  All linear kids TV  New digital capabilities …

— Chuck E. Cheese · SEC 8-K filing · filed 8 Apr 2019 · NI-5BA20D3
SEC 8-K filing ↗

Retention disclosures (1)

Open in the retention database →

3 Mar 2024
Retention

Chuck E. Cheese is testing a tiered membership program as part of efforts to drive customer loyalty and retention through recurring payment models.

— reported by tastingtable.com · 3 Mar 2024 · NI-7E43AB8
tastingtable.com ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.