CDK Global
cdkglobal.com ↗In their words
“CDK Global study found EV owners have a Net Promoter Score of 69, indicating extremely high satisfaction despite concerns about charging infrastructure.”
“CDK Global's outlook was revised to negative as the company continues to face challenges improving customer retention.”
“CDK's 2026 Friction Points Study shows Net Promoter Score for dealership buyers fell from +48 to +29, while online-only shoppers dropped to zero.”
Disclosed NPS over time
Every Net Promoter Score CDK Global has published, by date.
NPS disclosures (8)
CDK's EV Net Promoter Score jumped from +44 in 2025 to +77 in 2026.
CDK's 2026 Friction Points Study shows Net Promoter Score for dealership buyers fell from +48 to +29, while online-only shoppers dropped to zero.
CDK Global reports that automotive dealers' Service department Net Promoter Scores rose, addressing unanswered call issues.
CDK Global study found EV owners have a Net Promoter Score of 69, indicating extremely high satisfaction despite concerns about charging infrastructure.
The efforts of our ongoing customer-first strategy resulted in achieving a new company record high net promoter score," said Brian Krzanich, CDK chief executive officer.
…• Improve Net Promoter Scores. • Grow market share.
…• Improve Net Promoter Scores. • Grow market share.
…• Improve Net Promoter Scores. • Grow market share.
Retention disclosures (4)
CDK Global's outlook was revised to negative as the company continues to face challenges improving customer retention.
CDK Global Vehicle Tracker drives customer loyalty through simplified access and engagement.
CDK Global research reveals the impact of customer experience roles on customer retention and dealer success in automotive retail.
CDK Global completes acquisition of ELEAD1ONE to provide dealers with a best-in-class customer acquisition and retention platform.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.