NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Banking  /  Capital One

Capital One

BankingConsumer Finance BankCOFFortune 500 #61
capitalone.com ↗
—
Latest disclosed NPS
no score published
14
NPS entries
0 with a number
2017–26
Years covered
15 entries in all

In their words

“And some of the – we notice it in net promoter scores and occasional awards that Capital One wins. The new products we’ve been able to innovate things like Capital One Shopping, virtual cards, dealer navigator, instant issuance.”
— Richard Fairbank, Chairman and CEO, Capital One · Earnings call, Q3 2022 · 27 Oct 2022
“We're strengthening our brand and customer franchise, evidenced by high Net Promoter Scores and J.D. Power naming Capital One, the leading mobile banking app.”
— Richard Fairbank, Chairman and CEO, Capital One · Earnings call, Q3 2021 · 26 Oct 2021
“We also see it in the customer experience that by all the metrics that we look at, Net Promoter Scores, some of the external rankings that you see out there.”
— Rich Fairbank, Chairman and CEO, Capital One · Earnings call, Q3 2018 · 24 Oct 2018

NPS disclosures (14)

Search the database →

25 Mar 2026
NPSProgram

The Company enjoyed strong customer advocacy; achieved high Net Promoter Scores across lines of business, products, and digital experiences; and earned external accolades for our products and customer service. ∎ Continued Investments in Our Long-term…

— Capital One · SEC proxy statement · filed 25 Mar 2026
SEC proxy statement ↗
27 Mar 2025
NPSProgram

We continued to enjoy strong customer advocacy; achieve high Net Promoter Scores across our businesses, products, and digital experiences; and earn external accolades for our customer service.

— Capital One · SEC proxy statement · filed 27 Mar 2025
SEC proxy statement ↗
20 Mar 2024
NPSProgram

Net Promoter Scores, which measure how likely our customers are to recommend Capital One products and services, remained high across all of our major businesses.

— Capital One · SEC proxy statement · filed 20 Mar 2024
SEC proxy statement ↗
22 Mar 2023
NPSProgram

Net Promoter Scores, which measure how likely our customers are to recommend Capital One products and services, remained extremely high across all of our major businesses.

— Capital One · SEC proxy statement · filed 22 Mar 2023
SEC proxy statement ↗
27 Oct 2022
NPSProgram

And some of the – we notice it in net promoter scores and occasional awards that Capital One wins. The new products we’ve been able to innovate things like Capital One Shopping, virtual cards, dealer navigator, instant issuance.

— Richard Fairbank, Chairman and CEO, Capital One · Earnings call, Q3 2022 · 27 Oct 2022
Earnings call, Q3 2022 ↗
21 Mar 2022
NPSProgram

Net Promoter Scores, which measure how likely a customer is to recommend our products and services, reached record highs across a number of our major businesses.

— Capital One · SEC proxy statement · filed 21 Mar 2022
SEC proxy statement ↗
22 Jan 2022
CSATProgram

Capital One leads US banks in customer satisfaction and gained higher customer retention.

— reported by searchcustomerexperience.techtarget.com · 22 Jan 2022
searchcustomerexperience.techtarget.com ↗
26 Oct 2021
NPSProgram

…We're strengthening our brand and customer franchise, evidenced by high Net Promoter Scores and J.D. Power naming Capital One, the leading mobile banking app.

— Richard Fairbank, Chairman and CEO, Capital One · Earnings call, Q3 2021 · 26 Oct 2021
Earnings call, Q3 2021 ↗
24 Mar 2021
NPSProgram

…diversity awareness and capability of our leaders, and supporting racial equity and inclusion in our communities ∎ Achieved strong Net Promoter Scores across all of our key businesses despite the stress and uncertainty of the pandemic ∎ Broadened the…

— Capital One · SEC proxy statement · filed 24 Mar 2021
SEC proxy statement ↗
19 Mar 2020
NPSProgram

…affected individuals when appropriate, and monitored customer engagement and servicing channels for feedback ∎ Achieved strong Net Promoter Scores across all of our key businesses despite the challenging environment following the Cybersecurity…

— Capital One · SEC proxy statement · filed 19 Mar 2020
SEC proxy statement ↗
20 Mar 2019
NPSProgram

…job, and maintained a high bar for talent and diversity ∎ Recorded high associate engagement and morale scores, and voluntary attrition remained low ∎ Strong Net Promoter Scores across all of our consumer lending and retail banking businesses, with U.S.

— Capital One · SEC proxy statement · filed 20 Mar 2019
SEC proxy statement ↗
24 Oct 2018
NPSProgram

We also see it in the customer experience that by all the metrics that we look at, Net Promoter Scores, some of the external rankings that you see out there.

— Rich Fairbank, Chairman and CEO, Capital One · Earnings call, Q3 2018 · 24 Oct 2018
Earnings call, Q3 2018 ↗
20 Mar 2018
NPSProgram

…advocacy ∎ Brand ∎ Corporate reputation and community engagement ∎ Live our values and champion our culture ∎ Strong Net Promoter Scores across all of our consumer lending and retail banking businesses ∎ Our flagship Mobile Banking application…

— Capital One · SEC proxy statement · filed 20 Mar 2018
SEC proxy statement ↗
25 Jan 2017
NPSProgram

…is the first in wallet rate, what is the mix, the profile of how heavy your spenders are when you're getting them, what is happening to customer metrics on customer satisfaction, net promoter scores, the digital experience, and we have had nothing…

— Richard Fairbank, Chairman and CEO, Capital One · Earnings call, Q4 2016 · 25 Jan 2017
Earnings call, Q4 2016 ↗

Retention disclosures (1)

Open in the retention database →

14 Jan 2022
Retentionup

Capital One leads US banks in customer satisfaction and gained higher customer retention rates.

— reported by tearsheet.co · 14 Jan 2022
tearsheet.co ↗

Lighthouse companies in Banking

The whole vertical →

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.