NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Banking  /  Canadian Imperial Bank of Commerce

Canadian Imperial Bank of Commerce

63
Latest disclosed NPS
3 Mar 2022
40
NPS entries
4 with a number
95%
Retention
1 Dec 2022
2014–26
Years covered
43 entries in all

In their words

“We had our best retention rates ever so above 95%”
— Laura Dottori-Attanasio, Canadian Imperial Bank of Commerce · Earnings call, Q4 2022 · 1 Dec 2022 · NI-52E7165
“Now we're at retention where we're just at 90%”
— Laura Dottori-Attanasio, Head of Canadian Personal and Commercial Banking, Canadian Imperial Bank of Commerce · Earnings call, Q1 2021 · 25 Feb 2021 · NI-9ED1ED1
“We've had strong renewal rates around the 90% range and in the -- and over the past 6 months have remained that way”
— Christina Kramer, Executive in Personal & Small Business Banking, Canadian Imperial Bank of Commerce · Earnings call, Q3 2018 · 23 Aug 2018 · NI-40D4011

Disclosed NPS over time

Every Net Promoter Score Canadian Imperial Bank of Commerce has published, by date.

60702020202161636363

NPS disclosures (40)

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27 Aug 2026
NPSProgram

…• CIBC Bank USA’s strong net promoter scores (NPS) increased compared to a year ago in both Commercial Banking and Private Wealth reflecting disciplined execution, strong teamwork and continued focus on delivering for clients.

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 27 Aug 2026 · NI-11109BE
SEC 6-K report ↗
17 Mar 2026
NPSProgram

The CX Index is an enterprise-wide dashboard comprised of 20 metrics, including Net Promoter Score (NPS) and other key client metrics. Each metric has an associated target.

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 17 Mar 2026 · NI-E531AA2
SEC 6-K report ↗
26 Feb 2026
NPSProgram

Managed clients in Personal Banking are generating roughly 4x the revenue of an unmanaged client with Net Promoter Scores that continue to hit all-time highs.

— Harry Culham, President and CEO, Canadian Imperial Bank of Commerce · Earnings call, Q1 2026 · 26 Feb 2026 · NI-2CA83F4
Earnings call, Q1 2026 ↗
4 Dec 2025
NPSProgram

Achieved record-high net promoter scores for Personal Banking and Imperial Service and maintained strong net promoter scores in Commercial Banking, Private Banking and Wood Gundy, reflecting the confidence, loyalty and satisfaction that sets us apart as…

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 4 Dec 2025 · NI-B750C46
SEC 6-K report ↗
4 Dec 2025
NPSProgram

Our NPS scores continue to hit all-time highs each quarter. Over the past year, our client-focused distribution channels have supported our market share gains in mutual funds, assets under management in Canada.

— Harry Culham, President and CEO, Canadian Imperial Bank of Commerce · Earnings call, Q4 2025 · 4 Dec 2025 · NI-9B3C721
Earnings call, Q4 2025 ↗
28 Aug 2025
NPSProgram

And I might add just before I pass it on, Hratch, that we've had the highest Net Promoter Score within Imperial Service like in living memory.

— Victor G. Dodig, President and CEO, Canadian Imperial Bank of Commerce · Earnings call, Q3 2025 · 28 Aug 2025 · NI-106C069
Earnings call, Q3 2025 ↗
29 May 2025
NPSProgram

Sustained momentum in the Wood Gundy client experience, achieving the highest internal Net Promoter Score to date, which underscores our unwavering commitment to client satisfaction.

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 29 May 2025 · NI-7D33357
SEC 6-K report ↗
29 May 2025
NPSProgram

Many of these investments are streamlining our operations and enhancing both client and team member experiences, driving record net promoter and team engagement scores.

— Rob Sedran, Chief Financial Officer, Canadian Imperial Bank of Commerce · Earnings call, Q2 2025 · 29 May 2025 · NI-7835432
Earnings call, Q2 2025 ↗
4 Mar 2025
NPSProgram

…following categories: Values my Business, Mobile Banking Excellence, and Automated Telephone Banking Excellence; ◾ Continued to narrow our gap to the leader in the Ipsos Customer Satisfaction Study for our primary clients’ Net Promoter Score (NPS),…

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 4 Mar 2025 · NI-3E2FE06
SEC 6-K report ↗
5 Dec 2024
NPSProgram

Our strong focus on client relationships was reflected in our net promoter score, driving deeper, longer-term client relationships. The Canadian Private Wealth business performed well as we continued to execute on our strategy to lead in the mass…

— Canadian Imperial Bank of Commerce · SEC 40-F annual report · filed 5 Dec 2024 · NI-4F66EB5
SEC 40-F annual report ↗
29 Aug 2024
NPSProgram

Our investments in CRM technology are paying off as well, as evidenced by improving client net promoter scores and higher cross-business referral volumes from our U.S. wealth business.

— Victor Dodig, President and Chief Executive Officer, Canadian Imperial Bank of Commerce · Earnings call, Q3 2024 · 29 Aug 2024 · NI-8854B43
Earnings call, Q3 2024 ↗
30 May 2024
NPSProgram

And CIBC Imperial Service which serves the needs of the Mass Affluent segment in Canada, our client Net Promoter scores are trending higher, and money-in balance growth for Imperial Service clients was up 27% sequentially.

— Victor Dodig, President and Chief Executive Officer, Canadian Imperial Bank of Commerce · Earnings call, Q2 2024 · 30 May 2024 · NI-2BB402F
Earnings call, Q2 2024 ↗
1 Mar 2024
NPSProgram

Strong results for our relationship-based Net Promoter Score programs including Commercial Banking and Wealth in both Canada and the US. We maintained our strong ESG focus in fiscal 2023 and highlights of our progress on key ESG priorities included: ●

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 1 Mar 2024 · NI-BADE472
SEC 6-K report ↗
30 Nov 2023
NPSProgram

Against the backdrop of moderating economic growth, we achieved our third consecutive year of increasing client net promoter scores and in fact hit a record this year.

— Victor Dodig, President and Chief Executive Officer, Canadian Imperial Bank of Commerce · Earnings call, Q4 2023 · 30 Nov 2023 · NI-977D033
Earnings call, Q4 2023 ↗
31 Aug 2023
NPSProgram

Our efforts have resulted in significant cost savings so far this year and are having a positive client impact with a 40% improvement in our client Net Promoter Scores compared to last year.

— Victor Dodig, President and Chief Executive Officer, Canadian Imperial Bank of Commerce · Earnings call, Q3 2023 · 31 Aug 2023 · NI-730A8F4
Earnings call, Q3 2023 ↗
2 Mar 2023
NPSProgram

…revenue(1) and pre-provision pre-tax earnings(1) up 11% and 7% respectively; ◾ Strong client experience, including Simplii Financial which achieved the leading NPS score amongst digital direct banks in Canada; ◾ Doubled the US business over the past…

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 2 Mar 2023 · NI-1F07C13
SEC 6-K report ↗
24 Feb 2023
NPSProgram

To date, just under half of our imperial service households have completed the CIBC GoalPlanner process, and it's resulted in significantly higher growth in funds managed and favorable Net Promoter Scores.

— Victor Dodig, President and Chief Executive Officer, Canadian Imperial Bank of Commerce · Earnings call, Q1 2023 · 24 Feb 2023 · NI-482AF4C
Earnings call, Q1 2023 ↗
1 Dec 2022
NPSProgram

GoalPlanner in 2020, 400,000 financial plans have been completed through our digital goal-setting platform, leading to significantly higher satisfaction (net promoter score) among clients who used the platform with the help of their financial advisor.

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 1 Dec 2022 · NI-4F2228B
SEC 6-K report ↗
1 Dec 2022
NPSProgram

It’s driven better Net Promoter Scores, a better client experience. And quite frankly, our clients are winning.

— Victor Dodig, President and Chief Executive Officer, Canadian Imperial Bank of Commerce · Earnings call, Q4 2022 · 1 Dec 2022 · NI-EC29DE6
Earnings call, Q4 2022 ↗
3 Mar 2022
NPS63

Our internal CIBC Enterprise Net Promoter Score (CX NPS) is a balanced weighting of internal net promoter scores from across our businesses.

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 3 Mar 2022 · NI-3708F38
SEC 6-K report ↗
3 Mar 2022
NPSProgram

…of the Costco Canadian card portfolio to become the exclusive issuer of Costco Mastercard in Canada. ◾ Improved net promoter score through leveraging technology and data with the launch of client-facing digital platforms such as CIBC GoalPlanner…

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 3 Mar 2022 · NI-6DF6F38
SEC 6-K report ↗
2 Dec 2021
NPS63

Our internal CIBC Enterprise Net Promoter Score (CX NPS) is a balanced weighting of internal net promoter scores from across our businesses.

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 2 Dec 2021 · NI-B89E78D
SEC 6-K report ↗
27 May 2021
NPSProgram

This quarter, I'm proud to share that we received our highest Net Promoter Scores ever in the second quarter Ipsos Customer Satisfaction Index, and this is a good leading indicator of our performance trajectory going forward.

— Victor Dodig, President and Chief Executive Officer, Canadian Imperial Bank of Commerce · Earnings call, Q2 2021 · 27 May 2021 · NI-53C6C91
Earnings call, Q2 2021 ↗
4 Mar 2021
NPSProgram

…the largest Net Promoter Score improvement among Canada’s five largest banks in the IPSOS Customer Service Index, when comparing fiscal 2020 performance with fiscal 2019, as well as the IPSOS Financial Service Excellence awards for our mobile banking,…

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 4 Mar 2021 · NI-C1FA32F
SEC 6-K report ↗
3 Dec 2020
NPS63

As of October 31, 2020, the CIBC CXNPS score was 62.8, a 2-point increase over 2019. CIBC was ranked the top performing brand during the pandemic as a result of our focus and commitment to clients.

— Canadian Imperial Bank of Commerce · SEC 40-F annual report · filed 3 Dec 2020 · NI-4D3A0A0
SEC 40-F annual report ↗
26 Feb 2020
NPSProgram

This quarter we achieved our highest ever Ipsos Net Promoter Score in Canadian Banking. This builds on the very strong J.D.

— Victor Dodig, President and Chief Executive Officer, Canadian Imperial Bank of Commerce · Earnings call, Q1 2020 · 26 Feb 2020 · NI-AC2CACC
Earnings call, Q1 2020 ↗
5 Dec 2019
NPS61

CIBC Client Experience Net Promoter Score Index was 60.9 • Continuous improvement year over year Employee Engagement •

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 5 Dec 2019 · NI-17F1153
SEC 6-K report ↗
22 May 2019
NPSProgram

Over the past two years we have physically transformed a quarter of our banking centers to enable more advise base conversations with our clients and we're seeing positive results in these new centers, both in terms of growth and net promoter scores.

— Victor Dodig, President and CEO, Canadian Imperial Bank of Commerce · Earnings call, Q2 2019 · 22 May 2019 · NI-C6B6DBC
Earnings call, Q2 2019 ↗
28 Feb 2019
NPSProgram

We continue to see strong client acquisition, even though we are changing the mix of our business, declining attrition, deeper relationships, strong digital adoption as mentioned and also improvements in client experience or net promoter score.

— Christina Kramer, Executive in Personal and Small Business Banking, Canadian Imperial Bank of Commerce · Earnings call, Q1 2019 · 28 Feb 2019 · NI-5F11DBB
Earnings call, Q1 2019 ↗
29 Nov 2018
NPSProgram

External and internal Net Promoter Score studies; • Relationship surveys, which measure the client’s overall experience with our bank;

— Canadian Imperial Bank of Commerce · SEC 40-F annual report · filed 29 Nov 2018 · NI-656D010
SEC 40-F annual report ↗
9 Mar 2018
NPSProgram

For example, the NPS, which directly relates to building a relationship-focused bank, has a 20% weighting in the BPF and the resulting incentive compensation awards for all executives.

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 9 Mar 2018 · NI-59E4DF0
SEC 6-K report ↗
30 Nov 2017
NPSProgram

To gauge our progress towards our goal of becoming the leader in client relationships, we report our Net Promoter Score (NPS) progress against our peers.

— Canadian Imperial Bank of Commerce · SEC 40-F annual report · filed 30 Nov 2017 · NI-2752483
SEC 40-F annual report ↗
24 Aug 2017
NPSProgram

In our most recent Ipsos Net Promoter Score, our gap to number narrowed to its smallest ever and we are trending towards our highest fiscal year-end score.

— Victor Dodig, President and Chief Executive Officer, Canadian Imperial Bank of Commerce · Earnings call, Q3 2017 · 24 Aug 2017 · NI-7B62CEF
Earnings call, Q3 2017 ↗
9 Mar 2017
NPSProgram

…• we made progress on our client satisfaction metrics with our NPS increasing 1.5 points to a record CIBC high; • we announced a definitive agreement in June to acquire Chicago-based PrivateBancorp, a high-quality, middle market commercial bank with…

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 9 Mar 2017 · NI-2C288FA
SEC 6-K report ↗
1 Dec 2016
NPSProgram

Our Employee Net Promoter Score, which measures willingness to recommend CIBC as a place to work and do business, reached its highest level on record •

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 1 Dec 2016 · NI-7C91E08
SEC 6-K report ↗
1 Dec 2016
NPSProgram

We also continued to show improvement in our Ipsos CSI net promoter score we have outpaced our peers over the past four years. As part of our client focus strategy, we are investing in our U.S. platform.

— Victor Dodig, President and CEO, Canadian Imperial Bank of Commerce · Earnings call, Q4 2016 · 1 Dec 2016 · NI-D90D890
Earnings call, Q4 2016 ↗
2 Mar 2016
NPSProgram

…we had strong performance across CIBC against our key talent measures, most notably our employee net promoter score which measures how likely our employees are to recommend CIBC as a place to work and do business.

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 2 Mar 2016 · NI-02EC07F
SEC 6-K report ↗
3 Dec 2015
NPSProgram

…• Established a common measure for our client experience (Net Promoter Score); and • Aligned executive compensation to our client experience goals.

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 3 Dec 2015 · NI-0B369C9
SEC 6-K report ↗
19 Mar 2015
NPSProgram

Profitability and Growth Revenue Growth NIBBT Growth Operating Leverage 45% 45% Strategy Execution Market Share Net Promoter Score (NPS) Client Deepening 45% 48% Sound Risk Management Compliance with Risk Appetite Statement 10% 12% RBB Scorecard…

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 19 Mar 2015 · NI-2670CFE
SEC 6-K report ↗
17 Mar 2014
NPSProgram

…and Growth Revenue NIBBT Operating Leverage 35% 37% Strategy Execution Net Interest Margins Client Deepening Net Promoter Score Market Share 55% 63% Prudent Risk Management Operational Losses 10% 13% Balanced Scorecard Performance Multiplier…

— Canadian Imperial Bank of Commerce · SEC 6-K report · filed 17 Mar 2014 · NI-2E1A769
SEC 6-K report ↗

Retention disclosures (3)

Open in the retention database →

1 Dec 2022
Retention95%

Retention rate: 95% (Q4 2022) — “we had our best retention rates ever so above 95%”

— Laura Dottori-Attanasio, Canadian Imperial Bank of Commerce · Earnings call, Q4 2022 · 1 Dec 2022 · NI-52E7165
Earnings call, Q4 2022 ↗
25 Feb 2021
Retention90%

Retention rate: 90% (Q1 2021) — “now we're at retention where we're just at 90%”

— Laura Dottori-Attanasio, Head of Canadian Personal and Commercial Banking, Canadian Imperial Bank of Commerce · Earnings call, Q1 2021 · 25 Feb 2021 · NI-9ED1ED1
Earnings call, Q1 2021 ↗
23 Aug 2018
Retention90%

Retention rate (Mortgages): 90% (Q3 2018) — “We've had strong renewal rates around the 90% range and in the -- and over the past 6 months have remained that way”

— Christina Kramer, Executive in Personal & Small Business Banking, Canadian Imperial Bank of Commerce · Earnings call, Q3 2018 · 23 Aug 2018 · NI-40D4011
Earnings call, Q3 2018 ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.