NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Telecom & media  /  BT Group

BT Group

bt.com ↗
31
Latest disclosed NPS
23 Jul 2026
28
NPS entries
2 with a number
1.2%
Churn
1 Apr 2015
2014–26
Years covered
30 entries in all

In their words

“BT Group NPS increased to 30.7, up 3.6pts year-on-year, rebased for the exclusion of International. Disclosed for the continuing group in a trading statement.”
— reported by londonstockexchange.com · 23 Jul 2026 · NI-220C59D
“BT Group reports a record Net Promoter Score of 33.4, up 4.1 points year-on-year.”
— reported by financial-news.co.uk · 14 Jun 2026 · NI-DC1992F
“BT reported record customer satisfaction from business transformation, with Net Promoter Score improvements cited in earnings results.”
— reported by cxtoday.com · 21 May 2026 · NI-3505462

Disclosed NPS over time

Every Net Promoter Score BT Group has published, by date.

30403331

NPS disclosures (28)

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23 Jul 2026
NPS31

BT Group NPS increased to 30.7, up 3.6pts year-on-year, rebased for the exclusion of International. Disclosed for the continuing group in a trading statement.

— reported by londonstockexchange.com · 23 Jul 2026 · NI-220C59D
londonstockexchange.com ↗
14 Jun 2026
NPS33

BT Group reports a record Net Promoter Score of 33.4, up 4.1 points year-on-year.

— reported by financial-news.co.uk · 14 Jun 2026 · NI-DC1992F
financial-news.co.uk ↗
21 May 2026
NPSProgram

BT reported record customer satisfaction from business transformation, with Net Promoter Score improvements cited in earnings results.

— reported by cxtoday.com · 21 May 2026 · NI-3505462
cxtoday.com ↗
7 Mar 2025
NPSProgram

BT Group's UK next-generation network investments are reflected in improved net promoter scores amid challenging conditions.

— reported by insidermedia.com · 7 Mar 2025 · NI-5E18CCC
insidermedia.com ↗
31 Jan 2025
NPSProgram

BT Group's Net Promoter Score increased by 4 points as part of its cost transformation strategy under CEO Allison Kirkby.

— reported by telecomlead.com · 31 Jan 2025 · NI-11EA89B
telecomlead.com ↗
9 Nov 2024
NPSProgram

BT's full fibre broadband network investments have enabled improved net promoter scores and better customer experiences.

— reported by choose.co.uk · 9 Nov 2024 · NI-1B37CB3
choose.co.uk ↗
18 May 2023
NPSProgram

BT sets objective to increase net promoter score as part of corporate transformation effort.

— reported by telecoms.com · 18 May 2023 · NI-17FBED0
telecoms.com ↗
14 Dec 2022
NPSProgram

BT selects Nokia analytics software in five-year deal to improve operational efficiency and boost net promoter scores.

— reported by streetinsider.com · 14 Dec 2022 · NI-615AAEE
streetinsider.com ↗
22 Feb 2022
NPSProgram

BT reports 19 successive quarters of net promoter score growth as it expands beyond core telecoms.

— reported by sifted.eu · 22 Feb 2022 · NI-A3DEF90
sifted.eu ↗
17 Mar 2021
NPSProgram

NICE software helps BT Group improve brand Net Promoter Score, first call resolution, and reduce escalations.

— reported by businesswire.com · 17 Mar 2021 · NI-BBA2413
businesswire.com ↗
2 Mar 2021
NPSProgram

BT recorded its highest ever Net Promoter Score within its consumer segment in Q3.

— reported by investomania.co.uk · 2 Mar 2021 · NI-DDB2E50
investomania.co.uk ↗
12 Jan 2021
NPSProgram

BT has seen sharp improvement in customer metrics such as its Net Promoter Score in the last year.

— reported by news.sky.com · 12 Jan 2021 · NI-A6B3077
news.sky.com ↗
21 May 2020
NPSProgram

We measure this through Net Promoter Score (NPS) a , which has improved over 15 consecutive quarters. Our business model generates value for different groups: Shareholders benefit from the Board acting in the best interests of the company and investors…

— BT Group · SEC 20-F annual report · filed 21 May 2020 · NI-8A043FE
SEC 20-F annual report ↗
2 Aug 2019
NPSProgram

"We made good progress during the quarter, including launching the UK's first 5G network, delivering an improvement to our group net promoter score for the twelfth consecutive quarter, announcing the first nine cities in our consolidated office…

— BT Group · SEC 6-K report · filed 2 Aug 2019 · NI-1EB7837
SEC 6-K report ↗
23 May 2019
NPSProgram

The committee noted further progress this year in meeting our year-on-year customer service targets, with Group Net Promoter Score up 6.5 points and Right First Time up 5.4%, continuing improvement over eleven consecutive quarters.

— BT Group · SEC 20-F annual report · filed 23 May 2019 · NI-57C840F
SEC 20-F annual report ↗
9 May 2019
NPSProgram

Group NPS 1 up 6.5 points, Right First Time 2 up 5.4% ● Initiatives to transform our business are on track; restructuring programme achieved annualised cost savings of £875m Operational: ●

— BT Group · SEC 6-K report · filed 9 May 2019 · NI-B65D2C7
SEC 6-K report ↗
31 Jan 2019
NPSProgram

…- 4 Normalised free cash flow … (11) Net debt … £2,191m 1 Group NPS measures Net Promoter Score in our retail business and Net Satisfaction in our wholesale business 2 Measured against…

— BT Group · SEC 6-K report · filed 31 Jan 2019 · NI-B0881CC
SEC 6-K report ↗
1 Nov 2018
NPSProgram

Nine quarters of successive improvement in customer experience metrics; Group NPS 1 up 3.6 points and Right First Time 2 up 2.7% ●

— BT Group · SEC 6-K report · filed 1 Nov 2018 · NI-AA52BE1
SEC 6-K report ↗
20 Sep 2018
NPSProgram

At the group level NPS (Net Promoter Score) was up by 8.3 points and RFT (Right First Time) was up by 4.3%. We reduced network faults by 3.7%, cut installation times for key products like Ethernet (by a third), and installed a record 2.1 million fibre…

— BT Group · SEC 20-F/A · filed 20 Sep 2018 · NI-4FD2439
SEC 20-F/A ↗
27 Jul 2018
NPSProgram

835 835 - Normalised free cash flow … £(49)m Net debt … £2,417m 1 Group NPS measures Net Promoter Score in our retail business and Net Satisfaction in our wholesale business 2 Measured against Group-wide ‘Right First…

— BT Group · SEC 6-K report · filed 27 Jul 2018 · NI-F37EB3E
SEC 6-K report ↗
24 May 2018
NPSProgram

At the group level NPS (Net Promoter Score) was up by 8.3 points and RFT (Right First Time) was up by 4.3%. We reduced network faults by 3.7%, cut installation times for key products like Ethernet (by a third), and installed a record 2.1 million fibre…

— BT Group · SEC 20-F annual report · filed 24 May 2018 · NI-68F8258
SEC 20-F annual report ↗
10 May 2018
NPSProgram

1 Group NPS measures Net Promoter Score in our retail businesses and Net Satisfaction in our wholesale businesses 2 Measured against Group-wide 'Right First Time' (RFT) index 3 Including transit, but excluding specific items, foreign exchange movements…

— BT Group · SEC 6-K report · filed 10 May 2018 · NI-DA2CD00
SEC 6-K report ↗
2 Feb 2018
NPSProgram

6.4p (3)% 19.1p (6)% Normalised free cash flow 2 702 £96m 1,947 £(1)m Net debt … )m 1 Group NPS measures Net Promoter Score in our retail businesses and Net Satisfaction in our wholesale businesses 2 See Glossary on page 2 3 Measured…

— BT Group · SEC 6-K report · filed 2 Feb 2018 · NI-040204B
SEC 6-K report ↗
2 Nov 2017
NPSProgram

Group NPS 1 up 3.8 points and Right First Time up 2.3% ● Transformation programme and restructuring initiatives on track ●

— BT Group · SEC 6-K report · filed 2 Nov 2017 · NI-53FC407
SEC 6-K report ↗
25 May 2017
NPSProgram

Our Net Promoter Score has improved by 12.4 points and our Right First Time measure by 6.1%. We’re resolving complaints 11% more quickly than last year.

— BT Group · SEC 20-F annual report · filed 25 May 2017 · NI-335AC8D
SEC 20-F annual report ↗
19 May 2016
NPSProgram

We measure feedback directly from our customers and via our net promoter score, which has increased by 2%. Our people’s hard work has meant that we’ve seen an 8% decrease in complaints since last year.

— BT Group · SEC 6-K report · filed 19 May 2016 · NI-E3C4A83
SEC 6-K report ↗
21 May 2015
NPSProgram

Our transactional customer net promoter score measured from customer feedback has increased 7.5 percentage points and satisfaction with our advisers has increased 3.5 percentage points.

— BT Group · SEC 20-F annual report · filed 21 May 2015 · NI-D5AFFDD
SEC 20-F annual report ↗
22 May 2014
NPSProgram

Our transactional net promoter score (measured after interactions with customers) has increased eight percentage points and the average time to answer calls to our service desks is down 41% (a 68 second reduction).

— BT Group · SEC 20-F annual report · filed 22 May 2014 · NI-508C433
SEC 20-F annual report ↗

Retention disclosures (2)

Open in the retention database →

1 Apr 2015
Churn2.1%

Churn (total mobile): 2.1% (FY2014) — “2.1 per cent. per month for total mobile customers in 2014 (2013: 2.6 per cent.)”

— BT Group · SEC 6-K report · filed 1 Apr 2015 · NI-7C3D12A
SEC 6-K report ↗
1 Apr 2015
Churn1.2%

Churn (postpaid mobile): 1.2% (FY2014) — “churn was 1.2 per cent. per month for postpaid mobile customers in 2014 (2013: 1.1 per cent.)”

— BT Group · SEC 6-K report · filed 1 Apr 2015 · NI-708C099
SEC 6-K report ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.