British Sky Broadcasting Group PLC
In their words
“Churn increased to 13.7%, up by 1.8 percentage points from the previous quarter”
“DTH churn for the quarter (annualised) was 11.7%, up from 10.5% in the previous quarter.”
“DTH churn for the period to date (annualised) was 9.4%, the same level as in the six months ended 31 December 2002”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (13)
Churn: 13.7% (Q3 2007 (31-Mar-07)) — “Churn increased to 13.7%, up by 1.8 percentage points from the previous quarter”
Churn (DTH): 11.7% (Q2 2005) — “DTH churn for the quarter (annualised) was 11.7%, up from 10.5% in the previous quarter.”
Churn (DTH (Direct-to-home)): 9.7% (FY2004) — “DTH churn in total was 9.7% in fiscal 2004 (fiscal 2003: 9.4%; fiscal 2002: 10.5%)”
Churn (DTH (Direct-to-Home)): 9.4% (Six months to 31 Dec 2003 (annualized)) — “DTH churn for the period to date (annualised) was 9.4%, the same level as in the six months ended 31 December 2002”
Churn (DTH (digital)): 9.4% (fiscal 2003) — “Digital DTH churn in total was 9.4% in fiscal 2003 (digital churn fiscal 2002: 10.5%)”
Churn (DTH): 9.6% (Q3 2003) — “DTH churn (annualised) continues to remain below 10% at 9.6% for the quarter, the same level as the three months to 30 September 2002”
Churn: 9.4% (FY2003) — “the churn rate has fallen from 13.4% to 9.4%”
Churn (British Sky Broadcasting DTH): 9.4% (FY2003) — “DTH churn for the year stands at 9.4%, a reduction of over one percentage point on the comparable period.”
Churn (DTH (Digital Terrestrial Home) subscribers): 9.4% (FY2002) — “DTH churn was 9.4% as at December … : 10.4% excluding the effect of analog churn up to September 27, 2001)”
Churn (DTH): 9.3% (annualised year-to-date Q1 2003) — “DTH churn for the year to date (annualised) fell to 9.3%, a new record low level of total churn”
Churn (DTH): 9.4% (YTD 2002/03 (annualised)) — “DTH churn for the year to date (annualised) fell to 9.4% in the period. This represents the lowest level of total churn recorded since the launch of Sky digital and a full percentage point reduction on the six months ended 31 December 2001”
Churn (DTH Digital): 9.6% (Q1 2002/03 (annualised)) — “Digital churn for the quarter (annualised) fell from 10.5% in the three months to June 2002, to 9.6%. This is the lowest level of total churn recorded since the launch of Sky digital”
Churn (digital): 10.5% (FY2002) — “Digital churn in total was 10.5% in fiscal 2002 (total churn fiscal 2001: 10%; fiscal 2000: 10.5%).”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

