BrightView
brightview.com ↗In their words
“Branches with 95% plus retention are growing north of 10% on a trailing 12-month basis”
“Approximately 35% of our branches now achieving best-in-class 90-plus percent retention”
“Retention has increased by approximately 550 basis points as of Q2 2026, now approaching IPO levels of 85%”
NPS disclosures (2)
Client satisfaction as measured by net promoter scores has been on the rise all year. Our dollar churn rate improved by over 500 basis points in fiscal 2017, a remarkable achievement.
Underpinning these trends is a continued improvement in our day-to-day measurement of client satisfaction as measured by our net promoter scores, which have consistently improved this year and are now positive.
Retention disclosures (17)
BrightView turnaround improves with crew turnover down and customer retention rising.
BrightView Holdings reports higher customer retention driving net new sales growth in Q3 FY2026.
Retention rate: 95% (Q3 2026) — “branches with 95% plus retention are growing north of 10% on a trailing 12-month basis”
BrightView rated outperform on turnaround strategy focusing on retention and customer retention.
BrightView's customer retention fell to a low of 79 percent, highlighting the need to improve retention over price competition.
BrightView Holdings achieved approximately 84.5% customer retention, an improvement of about 550 basis points since 2023.
BrightView reported improved customer retention and reduced employee turnover in Q2 earnings.
Retention rate: 90% (Q2 2026) — “approximately 35% of our branches now achieving best-in-class 90-plus percent retention”
Retention rate: 85% (Q2 2026) — “retention has increased by approximately 550 basis points as of Q2 2026, now approaching IPO levels of 85%”
Retention rate: 90% (Q4 2025) — “best-in-class branches sit at 90-plus percent customer retention”
Retention rate: 83% (Q4 2025) — “customer retention over the past 2 years, which is now approximately 83%, a 400 basis point improvement”
Retention rate: 82% (Q3 2025) — “customer retention, which is now approximately 82%. This is an increase of 190 basis points on a trailing 12-month basis”
BrightView achieved 190 basis points improvement in customer retention through a 40% reduction in frontline employee turnover over 21 months.
BrightView has struggled with customer retention, despite the understanding that retaining existing customers is more profitable.
BrightView Holdings' fleet refresh initiative improves service quality and mentions customer retention improvements.
BrightView achieved higher customer retention rates as part of its 2025 EBITDA expansion efforts.
BrightView faces headwinds but shows improved customer retention and contract conversion rates as part of turnaround efforts.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.