BREAD FINANCIAL HOLDINGS, INC.
In their words
“We retained our clients and we had 100% retention rates”
“Our collector retention rate currently sits at 98%”
“On the NPS metric, the Company also exceeded the maximum target based on the result of 54.50%, and consequently scoring 200%, demonstrating our continued focus on customer experience.”
Disclosed NPS over time
Every Net Promoter Score BREAD FINANCIAL HOLDINGS, INC. has published, by date.
NPS disclosures (4)
On the NPS metric, the Company also exceeded the maximum target based on the result of 54.50%, and consequently scoring 200%, demonstrating our continued focus on customer experience.
We monitor our performance by conducting surveys with our partners and our 6 Tabl e of Contents customers and in our 2025 survey, conducted by Medallia, Inc., we have received a Net Promoter Score of 54.5; survey results above 50 are considered…
…(ADU) & 76.37% (IVR) 160.8%/ 200% 5% 8.63% Application Availability 99.85% 99.90% 99.95% 99.91% 120.00% 5% 6.00% NPS 45.10% 47.60% 50.10% 47.20% 92.00% 5% 4.60% Associate (10%) Associate Engagement 70% 77% 84% 79.60% 137.14% 5% 6.86% Core Associate…
…85% 90% 95% 100.00% 200.00% 8.33% 16.67% Active Digital User Rate 61.50% 62.75% 64.00% 62.40% 86.00% 8.33% 7.17% NPS 35.00% 45.00% 55.00% 43.60% 93.00% 8.33% 7.75% Associate (15%) Associate Engagement 71% 76% 81% 80.20% 184.52% 3.75% 6.92%…
Retention disclosures (2)
Retention rate: 100% — “we retained our clients and we had 100% retention rates”
Retention rate (AIR MILES collectors): 98% (Q2 2017) — “our collector retention rate currently sits at 98%”
Lighthouse companies in Payments, wealth & financial services
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.


