NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Payments, wealth & financial services  /  BREAD FINANCIAL HOLDINGS, INC.

BREAD FINANCIAL HOLDINGS, INC.

54
Latest disclosed NPS
7 Apr 2026
4
NPS entries
4 with a number
100%
Retention
25 Jan 2018
2017–26
Years covered
6 entries in all

In their words

“We retained our clients and we had 100% retention rates”
— Edward Heffernan, President and Chief Executive Officer, BREAD FINANCIAL HOLDINGS, INC. · Earnings call, Q4 2017 · 25 Jan 2018
“Our collector retention rate currently sits at 98%”
— Charles Horn, Chief Financial Officer, BREAD FINANCIAL HOLDINGS, INC. · Earnings call, Q2 2017 · 20 Jul 2017
“On the NPS metric, the Company also exceeded the maximum target based on the result of 54.50%, and consequently scoring 200%, demonstrating our continued focus on customer experience.”
— BREAD FINANCIAL HOLDINGS, INC. · SEC proxy statement · filed 7 Apr 2026

Disclosed NPS over time

Every Net Promoter Score BREAD FINANCIAL HOLDINGS, INC. has published, by date.

4050602024202544475454

NPS disclosures (4)

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7 Apr 2026
NPS54

On the NPS metric, the Company also exceeded the maximum target based on the result of 54.50%, and consequently scoring 200%, demonstrating our continued focus on customer experience.

— BREAD FINANCIAL HOLDINGS, INC. · SEC proxy statement · filed 7 Apr 2026
SEC proxy statement ↗
13 Feb 2026
NPS54

We monitor our performance by conducting surveys with our partners and our 6 Tabl e of Contents customers and in our 2025 survey, conducted by Medallia, Inc., we have received a Net Promoter Score of 54.5; survey results above 50 are considered…

— BREAD FINANCIAL HOLDINGS, INC. · SEC 10-K annual report · filed 13 Feb 2026
SEC 10-K annual report ↗
2 Apr 2025
NPS47

…(ADU) & 76.37% (IVR) 160.8%/ 200% 5% 8.63% Application Availability 99.85% 99.90% 99.95% 99.91% 120.00% 5% 6.00% NPS 45.10% 47.60% 50.10% 47.20% 92.00% 5% 4.60% Associate (10%) Associate Engagement 70% 77% 84% 79.60% 137.14% 5% 6.86% Core Associate…

— BREAD FINANCIAL HOLDINGS, INC. · SEC proxy statement · filed 2 Apr 2025
SEC proxy statement ↗
3 Apr 2024
NPS44

…85% 90% 95% 100.00% 200.00% 8.33% 16.67% Active Digital User Rate 61.50% 62.75% 64.00% 62.40% 86.00% 8.33% 7.17% NPS 35.00% 45.00% 55.00% 43.60% 93.00% 8.33% 7.75% Associate (15%) Associate Engagement 71% 76% 81% 80.20% 184.52% 3.75% 6.92%…

— BREAD FINANCIAL HOLDINGS, INC. · SEC proxy statement · filed 3 Apr 2024
SEC proxy statement ↗

Retention disclosures (2)

Open in the retention database →

25 Jan 2018
Retention100%

Retention rate: 100% — “we retained our clients and we had 100% retention rates”

— Edward Heffernan, President and Chief Executive Officer, BREAD FINANCIAL HOLDINGS, INC. · Earnings call, Q4 2017 · 25 Jan 2018
Earnings call, Q4 2017 ↗
20 Jul 2017
Retention98%

Retention rate (AIR MILES collectors): 98% (Q2 2017) — “our collector retention rate currently sits at 98%”

— Charles Horn, Chief Financial Officer, BREAD FINANCIAL HOLDINGS, INC. · Earnings call, Q2 2017 · 20 Jul 2017
Earnings call, Q2 2017 ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.