Blend Labs
blend.com ↗In their words
“For the first 9 months of 2025, we've only had a few smaller customers indicate their intention to churn, which in aggregate represent less than 10 basis points of 2024 HMDA share.”
“So far this year, 7 months in, we have received 0 churn notices from customers.”
“We demonstrated strong gross revenue retention of 97% for the fourth quarter.”
Disclosed NPS over time
Every Net Promoter Score Blend Labs has published, by date.
NPS disclosures (3)
Speaking of experience, our customers see an average of 17 points increase to their Net Promoter Scores when adding a closed solution to the lending process, showcasing the positive impact it can have for their brand.
66.2 average consumer Net Promoter Score “Blend helped us meet our goals of delivering a digital experience to our customers, while accelerating our time to market.” - Eric Wu, Co-Founder and CEO .
66.2 average consumer Net Promoter Score “Blend helped us meet our goals of delivering a digital experience to our customers, while accelerating our time to market.” - Eric Wu, Co-Founder and CEO .
Retention disclosures (14)
Blend was recognized for leadership in AI-driven decisioning that enables customer experiences leading to increased customer retention at enterprises.
Churn: 0.1% (9M 2025) — “For the first 9 months of 2025, we've only had a few smaller customers indicate their intention to churn, which in aggregate represent less than 10 basis points of 2024 HMDA share.”
Blend Labs boosted customer retention via $190.4M RPO and 23 new Q2 2025 partnerships while reducing R&D costs.
Churn: 0% (7M 2025) — “so far this year, 7 months in, we have received 0 churn notices from customers.”
Gross revenue retention: 97% (Q4 2022) — “We demonstrated strong gross revenue retention of 97% for the fourth quarter.”
Net revenue retention: 190% (Q3 2022) — “Blend's market adjusted net revenue retention increased to 190%, reflecting continued adoption of multiple product lines”
Net revenue retention: 164% (Q2 2022) — “market adjusted net revenue retention of 164%, up from 159% in Q1”
Net revenue retention: 159% (Q1 2022) — “market adjusted net revenue retention of 159%, up from 147% in Q4”
Gross revenue retention: 98% (Q1 2022) — “In Q1, we reported gross revenue retention of 98%, roughly in line with our 99% in Q4”
Net revenue retention: 147% (Q4 2021) — “market adjusted net retention was 147%”
Gross revenue retention: 99% (Q4 2021) — “gross revenue retention stayed high at 99%”
Gross revenue retention: 99% (Q3 2021) — “gross retention shows our ability to retain those customers, you can see that we hovered above 99% for the last five quarters”
Net revenue retention: 162% (December 31, 2020) — “Our dollar-based net retention rate was 162% as of December 31, 2020”
Net revenue retention: 179% (March 31, 2021) — “Our dollar-based net retention rate was 142%, 162%, 134%, and 179% as of December 31, 2019 and 2020 and March 31, 2020 and 2021”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.