Bilibili Inc.
bilibili.com ↗In their words
“Their 12-month retention rate continued to be around 80%”
“The 12-month retention rate remains strong at around 80%”
“Their 12-month retention rate continued to exceed 80%.”
NPS disclosures (1)
We ranked No.1 in terms of Net Promoter Score and top 5 in terms of brand awareness in Gen Z+ users among video-centric platforms in China in 2020, according to the iResearch Report.
Retention disclosures (11)
Retention rate (official members): 80% (Q4 2024) — “their 12-month retention rate continued to be around 80%”
Retention rate (official members): 80% (Q4 2023) — “the 12-month retention rate remains strong at around 80%”
Retention rate (official members): 80% (Q4 2022) — “their 12-month retention rate continued to exceed 80%.”
Retention rate (official members): 80% (Q3 2022) — “maintaining a stable 12-month retention rate above 80%.”
Retention rate (official members): 83% (Q1 2022) — “we had 158 million official member or 41% with a stable 12-month retention rate of 83%.”
Retention rate (official members): 80% (Q1 2021) — “our 12-month retention rate remained around 80%.”
Retention rate (official members (passed 100-question exam)): 80% (Q4 2019) — “12-month retention rate remains high as well at about 80%”
Retention rate (official members (passed 100-question exam)): 80% (Q2 2019) — “Their 12-months retention rate remains at about 80%”
Retention rate (official members (passed community entrance exam)): 80% (Q1 2019) — “The 12-month retention rate remains at about 80%”
Retention rate (official members): 80% (Q4 2018) — “their 12-month retention rate is over 80%”
Retention rate (official members (passed 100 question test)): 80% (Q2 2018) — “with an 80% 12-month retention rate”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.