Bank of America Corporation
bankofamerica.com ↗In their words
“Retention rate (preferred rewards program (long-term customers)): 99% (Q3 2023) — “the retention rate is 99% plus long-term customers, the preferred rewards program drives a basis”
“That reward structure cements the customer relationship. And so that then has a 99% retention rate plus”
“Retention rate through preferred rewards and the millions of people we have in it is 99% plus”
NPS disclosures (1)
Bank of America achieves a perfect Net Promoter Score of 10 in mortgage market assessment despite higher interest rates.
Retention disclosures (10)
Bank of America's BofA Rewards program, with 3 million new enrollments, serves as a central pillar for customer retention efforts.
Bank of America is expanding its rewards program to reach a broader range of customers.
Bank of America enhances market and investment insights for commercial banking clients to support client retention efforts.
Retention rate (preferred rewards program (long-term customers)): 99% (Q3 2023) — “the retention rate is 99% plus long-term customers, the preferred rewards program drives a basis”
Retention rate (preferred segment customers): 99% (Q3 2022) — “that reward structure cements the customer relationship. And so that then has a 99% retention rate plus”
Retention rate (preferred rewards customers): 99% (Q4 2021) — “retention rate through preferred rewards and the millions of people we have in it is 99% plus”
Merrill deploys 'Client Experience' teams to enhance approach to client retention.
Retention rate (preferred rewards customers): 99% (Q2 2019) — “our retention rate of these customers is now 99%”
Bank of America Merrill Lynch announces Apple Watch app integration; customer retention is a strategic advisory theme.
Retention rate (preferred rewards customers): 99% (Q4 2016) — “We are seeing a 99% retention rate for customers enrolled in preferred reward”
Lighthouse companies in Banking
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.