NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Banking  /  Banco Bilbao Vizcaya Argentaria, S.A.

Banco Bilbao Vizcaya Argentaria, S.A.

91
Latest disclosed NPS
13 Feb 2026
44
NPS entries
11 with a number
2016–26
Years covered
44 entries in all

In their words

“As you can see in the right hand side of the slide, the customer satisfaction measured by the net promoter score it improved by 10 percentage points in the last five years.”
— Onur Genç, CEO, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q4 2024 · 30 Jan 2025 · NI-6613117
“And our customer satisfaction in Mexico, which is a very important metric for us, is 61. Our NPS is 61.”
— Onur Genc, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q4 2019 · 1 Feb 2020 · NI-41EA2CB
“We also like very much the results of our Net Promoter Score surveys that we do every six months in the open market, asking customers and non-customers whether they recommend the bank.”
— D. Carlos Torres Vila, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q4 2016 · 1 Feb 2017 · NI-06659F0

Disclosed NPS over time

Every Net Promoter Score Banco Bilbao Vizcaya Argentaria, S.A. has published, by date.

02040608010020172018201920202021202320242025125428-861396461577091

NPS disclosures (44)

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20 Mar 2026
NPSProgram

Information on remuneration Meanwhile, the result of the Net Promoter Score (NPS) indicator closed the year slightly below the established target in the different segments, notwithstanding the particularly good performance of Turkey and Colombia and,…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 20 Mar 2026 · NI-A36871C
SEC 6-K report ↗
13 Feb 2026
NPS91

M 150% Enterprises Fee Income 10% € 2,350 M € 2,577 M 110% — — — — Efficiency ratio — — — — … Net Promoter Scale (NPS) … Target customers … Channelling sustainable…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 13 Feb 2026 · NI-EEFED83
SEC 6-K report ↗
5 Feb 2026
NPSProgram

…with OpenAI to build a radically customer-centric proposition and to drive a more productive and efficient operating model Radically adopting the customer perspective (1) Net Promoter Score as a measure of customer satisfaction for individual customers.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 5 Feb 2026 · NI-B9165D5
SEC 6-K report ↗
21 Mar 2025
NPSProgram

231 Meanwhile, the result of the Net Promoter Score (NPS) has been particularly good in enterprises segments and in countries such as Mexico, which has led to an overachievement of the established target.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 21 Mar 2025 · NI-E53FCBA
SEC 6-K report ↗
14 Feb 2025
NPSProgram

ANNUAL INDICATORS (TARGETS 2024 ) Weighting Net attributable profi t 20% RORC 20% Effi ciency ratio 20% Net Promoter Score (NPS) 15% Target customers 15% Channeling of sustainable business 10% LONG-TERM INDICATORS (TARGETS AS OF 2027) Weighting Tangible…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 14 Feb 2025 · NI-05FC696
SEC 6-K report ↗
30 Jan 2025
NPS51

…by our digital strategy 1 … ( … ) (NET PROMOTER SCORE) … SPAIN MEXICO PERU 2019 2024 Top 3 in other countries … (DECEMBER 2024) BBVA GROUP…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 30 Jan 2025 · NI-BE33CF3
SEC 6-K report ↗
30 Jan 2025
NPS70

As you can see in the right hand side of the slide, the customer satisfaction measured by the net promoter score it improved by 10 percentage points in the last five years.

— Onur Genç, CEO, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q4 2024 · 30 Jan 2025 · NI-6613117
Earnings call, Q4 2024 ↗
15 Mar 2024
NPSProgram

…indicators Attributable Profit 20% RORC 20% Efficiency ratio 20% Non-financial indicators Net Promoted Score (NPS) 15% Target customers 15% Mobilization of sustainable financing 10% The Long-Term Incentive reflects the performance over a…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 15 Mar 2024 · NI-DE198C9
SEC 6-K report ↗
9 Feb 2024
NPSProgram

…following: ANNUAL INDICATORS (MEASUREMENT 2023) WEIGHTING Net attributable profit 20% RORC 20% Efficiency ratio 20% Net Promoter Score (NPS) 15% Target customers 15% Mobilization of sustainable financing 10% 1 In accordance with Circular 4/2013 of the…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 9 Feb 2024 · NI-0F29A13
SEC 6-K report ↗
30 Jan 2024
NPS57

…(2) Net Promoter Score among large banks in their respective countries. Market share gain in all our countries, growing in the most profitable segments LOAN MARKET SHARES1 Total Loans Consumer + CC Business Loans SPAIN MEXICO TURKEY Var.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 30 Jan 2024 · NI-69F9CA3
SEC 6-K report ↗
30 Jan 2024
NPSProgram

As you can see in the right-hand side of the slide, the net promoter score, it continues improving in the group with clear leadership positions across the main countries of our footprint.

— Onur Genc, CEO, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q4 2023 · 30 Jan 2024 · NI-D668EBE
Earnings call, Q4 2023 ↗
31 Oct 2023
NPSProgram

Our clients are very much engaged with the BBVA Mexico. We have a very holistic relationship with them and strong NPS.

— Luisa Gomez Bravo, CFO, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q3 2023 · 31 Oct 2023 · NI-7EEEAC3
Earnings call, Q3 2023 ↗
27 Apr 2023
NPSProgram

Following these measures, satisfaction among customers 65 and older has improved by six percentage points based on the Net Promoter Score (NPS) since December 2021.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 27 Apr 2023 · NI-8F0BDDC
SEC 6-K report ↗
17 Mar 2023
NPSProgram

10% RORC … Efficiency ratio … Gross Margin — — 10% Non-financial indicators Net Promoted Score (NPS) … Mobilization of sustainable financing … Digital Sales … Target Customers — — 10% Enterprise…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 17 Mar 2023 · NI-64DCAF7
SEC 6-K report ↗
15 Feb 2023
NPSProgram

…share 15% 10% indicators Profitability RORC 10% 10% Efficiency Cost-to-income ratio 10% 15% Customer satisfaction Net Promoter Score (NPS) 10% 15% Non-financial Sustainable development Mobilisation of sustainable financing 10% 10% indicators…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 15 Feb 2023 · NI-5513BAF
SEC 6-K report ↗
1 Feb 2023
NPSProgram

Moreover, BBVA customers are increasingly satisfied with the bank, as reflected in the NPS (Net Promoter Score), which has increased 5 percentage points over the past 12 months. € 50 billion in sustainable business Regarding sustainability, BBVA remains…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 1 Feb 2023 · NI-9F3CA58
SEC 6-K report ↗
1 Feb 2023
NPS61

…(2) Net Promoter Score among large banks in their respective countries.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 1 Feb 2023 · NI-23463A4
SEC 6-K report ↗
28 Oct 2022
NPSProgram

On NPS, we have NPS readings in every single country. In the case of Mexico, the gap between us, which we are number one and the second is just -- is huge.

— Onur Genc, Chief Executive Officer (CEO), Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q3 2022 · 28 Oct 2022 · NI-0CDF036
Earnings call, Q3 2022 ↗
29 Jul 2022
NPSProgram

The NPS, customer satisfaction that we have in Mexico, you cannot imagine the gap that we have with respect -- we are providing an amazing service because we have the best talent, best franchise in the country.

— Onur Genc, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q2 2022 · 29 Jul 2022 · NI-703E089
Earnings call, Q2 2022 ↗
29 Apr 2022
NPSProgram

And on that one, we are – in the NPS ratings, in app store rankings, you can easily check it yourself as well. We are clearly better than incumbents.

— Onur Genc, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q1 2022 · 29 Apr 2022 · NI-BDBADAF
Earnings call, Q1 2022 ↗
14 Mar 2022
NPSProgram

Tangible Book Value per share … RORC … Efficiency ratio … Non-financial indicators Net Promoted Score (NPS) … Mobilization of sustainable financing … Digital Sales 10…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 14 Mar 2022 · NI-FEBBCFB
SEC 6-K report ↗
16 Feb 2022
NPSProgram

109% Customer Satisfaction (NPS) 10% 101 ● 101% - 107 ●

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 16 Feb 2022 · NI-715ED03
SEC 6-K report ↗
3 Feb 2022
NPSProgram

The users of financial health advisory tools through our app in Spain, it has an NPS, customer satisfaction, 90 percentage points higher than non-users.

— Onur Genc, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q4 2021 · 3 Feb 2022 · NI-2808E73
Earnings call, Q4 2021 ↗
19 Nov 2021
NPS64

…orchestration / 3 And we have delivered Differential Value Proposition Improved client satisfaction Digital NET PROMOTER SCORE Experience 1 Leader 5 years in a row (“Forrester Digital 2 Experience review”) 3 Brandpower Leading position in our…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 19 Nov 2021 · NI-2EFAE80
SEC 6-K report ↗
15 Nov 2021
NPSProgram

…(VOLUMES; 9M 2021) ROE BRAND POWER (PERCENTAGE, 9M 2021) (RANKING, JUNE 2021) ISSUING 24% (# … NPS RETAIL (#2) ACQUIRING 24% (#2) E-COMMERCE NPS SMEs (#1) 22% (#1) PEERS AVG.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 15 Nov 2021 · NI-F1EE6FC
SEC 6-K report ↗
29 Oct 2021
NPS39

Advice that is appreciated by BBVA clients, which is reflected in a better Net Promoter Score among users of the financial health tools in Spain in the last quarter, which is 39% higher than that of other customers.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 29 Oct 2021 · NI-913A2D1
SEC 6-K report ↗
29 Oct 2021
NPSProgram

As long as you have great customer satisfaction, we are by far the number 1 in NPS in Mexico. As long as you have the digital capabilities, a good chunk of our consumer loans now, they are being delivered through the mobile app.

— Onur Genc, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q3 2021 · 29 Oct 2021 · NI-D0D8B5D
Earnings call, Q3 2021 ↗
30 Jul 2021
NPSProgram

Advice that is appreciated by BBVA clients, which is reflected in a better Net Promoter Score among users of the financial health functionalities in Spain in the last quarter, which is 10 percentage points higher than that of other customers.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 30 Jul 2021 · NI-5870DF1
SEC 6-K report ↗
16 Mar 2020
NPSProgram

The achievement of the Net Promoter Score (IreNe) has remained slightly below target. Accordingly, the Annual Variable Remuneration of the members of the Identified Staff is linked to the Group’s financial and non-financial results, all within the…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 16 Mar 2020 · NI-3296E14
SEC 6-K report ↗
1 Feb 2020
NPS61

And our customer satisfaction in Mexico, which is a very important metric for us, is 61. Our NPS is 61.

— Onur Genc, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q4 2019 · 1 Feb 2020 · NI-41EA2CB
Earnings call, Q4 2019 ↗
31 Oct 2019
NPSProgram

BBVA obtained the highest Net Promoter Score (NPS) of the Mexican banking industry. The customer attrition rate is 54 percent lower among those who interact with the bank via digital channels.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 31 Oct 2019 · NI-95687A4
SEC 6-K report ↗
31 Jul 2019
NPS-8

…in higher client Lowering cost to sell and and profitable clients satisfaction and retention serve our clients Leading since 2017 -8% +33% NPS (2) Operating Expenses Digitally acquired clients -18% Attrition rate -14% +11% Branches Net fees &…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 31 Jul 2019 · NI-781A022
SEC 6-K report ↗
31 Jul 2019
NPSProgram

Since 2017, BBVA has led the Net Promoter Score (NPS) index in Spain and customer attrition rate has dropped 18 percent. All this in the context of a new, more efficient distribution model.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 31 Jul 2019 · NI-F0A6EFA
SEC 6-K report ↗
14 Feb 2019
NPSProgram

Capital (RAROEC) … Return on Regulatory Capital (RORC) … Efficiency Ratio … Net Promoter Score … Non-financial indicators 20 % 40 % — The financial annual performance indicators have been aligned…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 14 Feb 2019 · NI-CC87ECB
SEC 6-K report ↗
1 Feb 2019
NPSProgram

…client Digital client … Inquire Operate Buy *For same retail segment 2018 Results February 1st 2019 / 15 Strong client satisfaction across all countries BBVA NPS Rank Digital reduces attrition (Dec-18) (Attrition ratio %, Digital vs.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 1 Feb 2019 · NI-F33D790
SEC 6-K report ↗
27 Jul 2018
NPSProgram

…mobilecustomers in 2019+21%39%+40%+43% … 2Q18 ResultsJuly 27th 2018 / 15Leading customer satisfaction (NPS)BBVA NPS(Jun-18)SpainMexicoTurkeyPeruParaguayUruguayBest Mobile Banking AppColombiaVenezuela#1 #2Peer Group: Spain: Santander,…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 27 Jul 2018 · NI-AB32689
SEC 6-K report ↗
19 Mar 2018
NPSProgram

As regards the Net Promoter Score (NPS), part of non-financial indicators, an improvement has been observed in nearly all geographies in relation to competing financial entities, which has resulted in a level of achievement of 107.9.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 19 Mar 2018 · NI-FE035EA
SEC 6-K report ↗
15 Feb 2018
NPSProgram

Capital (RAROEC) … Return on Regulatory Capital (RORC) … Efficiency Ratio … Net Promoter Score (NPS) … Non-financial Indicators — 20 % 40 % These annual financial indicators are aligned with the…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 15 Feb 2018 · NI-156D014
SEC 6-K report ↗
1 Feb 2018
NPS28

2016 TBV/Share1 + Shareholders remuneration 0.30 +3.2% 05 Focus on shareholder value 0.08 5.69 YtD 5.73 Dec-16 Dec-17 (1) Tangible Book Value per share 06 Accelerating our Mobile customers Digital Sales NPS transformation 17.7m +44% 28% #1 Dec-17 vs.

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 1 Feb 2018 · NI-6A8D9CF
SEC 6-K report ↗
1 Feb 2017
NPS63

2015 #1 Mobile App 1º 63% +20 pp Online Bank 1º 43% +2 pp #1 ATMs 1º 39% +10 pp #1 Branches 1º 32% +14 pp #1 #1 Peer Group: Spain: Santander,CaixaBank, Bankia, Sabadell, Popular// Turkey: AKbank, Isbank , YKB, Deniz, Finanz / / Mexico: Banamex,…

— Banco Bilbao Vizcaya Argentaria, S.A. · SEC 6-K report · filed 1 Feb 2017 · NI-FCB7415
SEC 6-K report ↗
1 Feb 2017
NPS54

We also like very much the results of our Net Promoter Score surveys that we do every six months in the open market, asking customers and non-customers whether they recommend the bank.

— D. Carlos Torres Vila, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q4 2016 · 1 Feb 2017 · NI-06659F0
Earnings call, Q4 2016 ↗
30 Oct 2016
NPSProgram

So not only does this represent more business, but it’s also a more efficient way to drive the business, and what’s more important with higher customer loyalty and satisfaction, which is another of our priorities to drive up our NPS.

— Carlos Torres Vila, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q3 2016 · 30 Oct 2016 · NI-B8968D5
Earnings call, Q3 2016 ↗
30 Jul 2016
NPS12

The NPS has grown from the 3% that we had at the end of last year to 12% in the reading now in June. So it’s a significant improvement.

— Carlos Torres Vila, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q2 2016 · 30 Jul 2016 · NI-EB63251
Earnings call, Q2 2016 ↗
1 May 2016
NPSProgram

…very correlated and in terms of generating not only more business but actually increased customer satisfaction, the NPS, the net promoter scores of customers that are heavy users or more users of the digital channels, mobile in particular, are…

— Carlos Torres Vila, Chief Executive Officer, Banco Bilbao Vizcaya Argentaria, S.A. · Earnings call, Q1 2016 · 1 May 2016 · NI-532B3CA
Earnings call, Q1 2016 ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.