Axon Enterprise, Inc.
axon.com ↗In their words
“The -- and any, you know, a side note, any account that is managed by a customer success manager at Axon, their NPS score is 81 right now. So that's, you know, an off the charts high number when you think about the range of NPS going from negative 100…”
“Helping drive our net dollar retention of 119%”
“We had churn as one of the metrics and it was less than a third of a percent. It was practically zero.”
Disclosed NPS over time
Every Net Promoter Score Axon Enterprise, Inc. has published, by date.
NPS disclosures (8)
The -- and any, you know, a side note, any account that is managed by a customer success manager at Axon, their NPS score is 81 right now. So that's, you know, an off the charts high number when you think about the range of NPS going from negative 100…
…achievement of the following annual financial goals and operational metrics: revenue, adjusted EBITDA, new product and market bookings, international bookings, new product adoption, net revenue retention, return rate reduction, and net promoter score.
… 110.0 % 118.0 % 125.0 % 119.0 % 7.5 8.0 Return Rate Reduction 1.77 % 1.33 % 0.91 % 0.78 % 7.5 11.3 Net promoter score 60 63.0 65.0 67.0 5.0 7.5 Actual attainment/plan payout 100 % 146.8 % The 2021…
Our Net Promoter Scores are hitting new highs, and customers are actively and enthusiastically supporting our mission to make the bullet obsolete - so that officers will not have to make the most terrible of decisions.
Our Net Promoter Scores are hitting new highs. And our customers are actively and enthusiastically supporting our mission to make the bullet obsolete so that officers will no longer have to make the most terrible choices.
…before interest, taxes, depreciation and amortization ("Adjusted EBITDA"); product goals related to Axon Body 3, Axon Records, and TASER 7; increase in net promoter score; increase in customer engagement on Axon network; and top 1200 customer churn;
Payouts under the 2018 annual cash incentive plan based on the achievement of annual financial goals, including goals related to: total booked contract value; new booked seats; earnings before interest, taxes, depreciation and amortization ("EBITDA");…
So, two of our key metrics that we focus across our entire business is net promoter score and usage. And so we really want to make sure on a quarterly basis and even on kind of daily and features set that we're measuring our customers using the product…
Retention disclosures (41)
Axon Enterprise reports net revenue retention of 126% alongside strong revenue growth and contracted bookings.
Morningstar noted Axon's net revenue retention as a growth driver, though insufficient to sustain high share valuation.
Axon Enterprise reports net revenue retention of 126% and US$15.1b in contracted bookings.
Axon Enterprise achieved 126% net revenue retention, indicating continued customer expansion.
Axon Enterprise reported net revenue retention (NRR) of 126%, supporting strong customer expansion and revenue growth.
Axon reported revenue growth of 35% to $904M, annual recurring revenue expansion of 39% to $1.6B, and net revenue retention of 126%.
Axon Enterprise reported net income of $29M, annual recurring revenue growth of 39% to $1.6B, and net revenue retention of 126%.
Axon reported a 123% net revenue retention rate, cited as evidence of strong platform health despite compressed operating margins.
Axon reports net revenue retention of 126% and future contracted bookings of $15.1 billion, advancing 41%, with strong growth above 30%.
Axon Enterprise reported net revenue retention of 126%, indicating existing customers are expanding their use of solutions.
Axon Enterprise achieved 126% net retention rate in Q2, highlighting the stickiness and predictability of its recurring revenue model.
Axon Enterprise reported rising sales growth and net revenue retention, though insufficient to uphold high share price valuations.
Axon reported Q2 net revenue retention of 126% with ARR of $1.6B; 2026 revenue growth outlook of 32–34%.
Net revenue retention: 126% (Q2 2026) — “Net revenue retention reached 126% in the quarter, reflecting our ability to deliver additional value to customers”
Axon held net revenue retention at 125%, reflecting strong existing customer expansion.
Axon Enterprise reported 125% net revenue retention, cited in rating upgrade due to strong demand fundamentals.
Axon Enterprise reported net revenue retention of 125% in Q1 2026, with Annual Recurring Revenue reaching $1.5 billion, up 35% year over year.
Axon Q1 results showed 34% YoY revenue growth and 125% net revenue retention with strong demand and 44% YoY bookings growth.
Axon Enterprise reported that net revenue retention continues to rise as the company expands its product offerings.
Axon Enterprise reported net revenue retention of 125%, indicating existing customers are spending more annually.
Axon Enterprise delivered 34% revenue growth with net revenue retention at 125% in Q1 2026, supported by 700%+ AI product growth.
Axon delivered 34% revenue growth and net revenue retention at 125% in Q1 2026.
Axon Enterprise reported Q1 net revenue retention of 125% with annual recurring revenue of $1.5 billion, up 35% year-over-year.
Axon achieved Q1 2026 revenue of $807 million (up 34%) and net revenue retention of 125% driven by customer expansion.
Net revenue retention (Software & Services): 125% (Q1 2026) — “Adoption of our latest software offerings among existing customers supported net revenue retention of 125%”
Net revenue retention: 125% (Q4 2025) — “Net revenue retention accelerated to 125% in the quarter, reflecting our ability to deliver additional value to customers”
Net revenue retention (Software & Services): 124% (Q3 2025) — “Net revenue retention remained strong at 124%. Connected Devices revenue rose 24% year over year to $405 million”
Net revenue retention: 124% (Q2 2025) — “Expansion with our existing customers supported an increase in our net revenue retention rate to 124%.”
Net revenue retention: 123% (Q4 2024) — “Net revenue retention was 123% in the quarter, reflecting our ability to deliver additional value to our customers over time and de minimis attrition.”
Net revenue retention (Axon Cloud & Services): 123% (Q3 2024) — “supporting increased net revenue retention of 123%. Net revenue retention accelerated to 123% in the quarter”
Net revenue retention: 122% (Q4 2023) — “Our net revenue retention of 122% in the fourth quarter of 2023 reflects our success in selling new premium features”
Net revenue retention: 122% (Q3 2023) — “Net Revenue Retention (NRR) of 122% supported 54% growth in Annual Recurring Revenue (ARR)”
Net revenue retention (SaaS): 122% (Q2 2023) — “Net revenue retention increased to 122% from 121% last quarter.”
Net revenue retention: 121% (Q4 2022) — “Net revenue retention was 121% in the quarter, reflecting our ability to deliver additional value to our customers over time and de minimis attrition”
Net revenue retention: 120% (Q3 2022) — “Net revenue retention was 120% in the quarter, reflecting our ability to deliver additional value to our customers over time and de minimis attrition.”
Net revenue retention: 119% (Q4 2021) — “Net revenue retention was 119% in the quarter, reflecting our ability to deliver additional value to our customers over time and de minimis attrition.”
Net revenue retention: 119% (Q2 2021) — “helping drive our net dollar retention of 119%”
Net revenue retention: 119% (Q4 2020) — “Net revenue retention was 119% in the quarter, reflecting our ability to deliver additional value to our customers over time and our de minimis annual churn rates.”
Net revenue retention: 119% (Q2 2020) — “Net revenue retention was 119% in the quarter.”
Net revenue retention: 120% (Q1 2020) — “Our SaaS strategy is driving a net revenue retention of 120%: We drive adoption of our cloud software solutions through integrated bundling”
Churn: 0.33% (FY 2018) — “we had churn as one of the metrics and it was less than a third of a percent. It was practically zero.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.