Axis Bank
axisbank.com ↗In their words
“Axis Bank examined NPS data and customer feedback to identify service handoffs as sources of dissatisfaction in its customer experience redesign.”
“Axis CEO cited improving Net Promoter Score as a strategic achievement alongside brand strengthening and business upgrades.”
“Axis Bank's Sparsh 2.0 initiative has significantly boosted the bank's NPS, ranking it No. 2 in the sector.”
NPS disclosures (5)
Axis Bank examined NPS data and customer feedback to identify service handoffs as sources of dissatisfaction in its customer experience redesign.
Axis CEO cited improving Net Promoter Score as a strategic achievement alongside brand strengthening and business upgrades.
Axis Bank's Sparsh 2.0 initiative has significantly boosted the bank's NPS, ranking it No. 2 in the sector.
Axis Bank's customer obsession journey resulted in NPS scores for Axis 2.0 products 10-30 percentage points higher than comparators.
Axis Bank aims to increase customer satisfaction and Net Promoter Score through a new WhatsApp-based secure communication service.
Retention disclosures (0)
No retention figures yet.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

