AutoTrader Group, Inc.
autotrader.com ↗In their words
“On average in 2011, we maintained a monthly subscribing dealer churn rate of less than 2% and a monthly revenue churn rate of less than 1%”
“In 2011 and for the three months ended March 31, 2012, our average monthly dealer churn was 1.6% and 1.9%, respectively.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (2)
Churn (Digital Media (AutoTrader.com), revenue): 0.9% (2011, monthly) — “On average in 2011, we maintained a monthly subscribing dealer churn rate of less than 2% and a monthly revenue churn rate of less than 1%”
Churn (Digital Media (AutoTrader.com)): 1.6% (2011, monthly) — “In 2011 and for the three months ended March 31, 2012, our average monthly dealer churn was 1.6% and 1.9%, respectively.”
Lighthouse companies in Retail & e-commerce
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.