NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Business services  /  Automatic Data Processing, Inc.

Automatic Data Processing, Inc.

Business servicesPayroll & HR ServicesADPFortune 500 #207
adp.com ↗
—
Latest disclosed NPS
no score published
38
NPS entries
0 with a number
92.2%
NRR
4 Aug 2021
92%
GRR
12 Jun 2025

In their words

“Our reported retention rate last year was in the US was 92.1%”
— Peter Hadley, Chief Financial Officer (CFO), Automatic Data Processing, Inc. · Earnings call, Q2 2026 · 28 Jan 2026
“We delivered a retention rate increase of 10 basis points and are back to our record level retention rate of 92.2%”
— Maria Black, President and Chief Executive Officer (CEO), Automatic Data Processing, Inc. · Earnings call, Q4 2023 · 26 Jul 2023
“Our full year ES retention of 92.1% was nearly flat versus last yearâs record level of 92.2%”
— Carlos Rodriguez, Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q4 2022 · 27 Jul 2022

NPS disclosures (38)

Search the database →

24 Sep 2026
NPSProgram

…at 20%, (ii) new business bookings growth, weighted at 20%, (iii) adjusted EBIT growth, weighted at 20%, (iv) client satisfaction (client retention and net promoter score targets), weighted at 15%, (v) company transformation objectives, weighted…

— Automatic Data Processing, Inc. · SEC proxy statement · filed 24 Sep 2026
SEC proxy statement ↗
28 Jan 2026
NPSProgram

So the investments into product, the investments into the tools, I would like to believe the NPS improvements that we continue to make, and by the way, they are broad-based.

— Maria Black, President and CEO, Automatic Data Processing, Inc. · Earnings call, Q2 2026 · 28 Jan 2026
Earnings call, Q2 2026 ↗
25 Sep 2025
NPSProgram

client satisfaction (net promoter scores) also reached new record levels

— Automatic Data Processing, Inc. · SEC filing · filed 25 Sep 2025
SEC filing ↗
12 Jun 2025
NPSProgram

…Deploying AI across product, service, and sales Driving strong financial outcomes 19 And our clients recognize it… RECORD HIGH CLIENT SATISFACTION Increase in ADP weighted average Net Promoter Score 40% over the last three years1 20 1 Measured by Net…

— Automatic Data Processing, Inc. · SEC 8-K filing · filed 12 Jun 2025
SEC 8-K filing ↗
29 Jan 2025
NPSProgram

It means people are staying in business and clients are staying because they're happy, NPS scores continue to be high.

— Don McGuire, Chief Financial Officer (CFO), Automatic Data Processing, Inc. · Earnings call, Q2 2025 · 29 Jan 2025
Earnings call, Q2 2025 ↗
30 Oct 2024
NPSProgram

We did see the mid-market, enterprise and HR Outsourcing businesses from a year-on-year perspective kind of have those biggest improvements, but from a broad-based perspective, I would say almost every business is at record levels.

— Maria Black, President and Chief Executive Officer (CEO), Automatic Data Processing, Inc. · Earnings call, Q1 2025 · 30 Oct 2024
Earnings call, Q1 2025 ↗
31 Jul 2024
NPSProgram

is about product efficiency and it's about NPS. And those four metrics generative AI and everything that we are offering as it relates to ADP Assist should feed, call it the machine of our model, right?

— Maria Black, President and Chief Executive Officer (CEO), Automatic Data Processing, Inc. · Earnings call, Q4 2024 · 31 Jul 2024
Earnings call, Q4 2024 ↗
1 May 2024
NPSProgram

I think, we've proven out that through digital transformation and taking friction out of our products and making those investments, we have the ability to drive up our NPS results and record client satisfaction tends to lead to similar record retention.

— Maria Black, President and Chief Executive Officer (CEO), Automatic Data Processing, Inc. · Earnings call, Q3 2024 · 1 May 2024
Earnings call, Q3 2024 ↗
31 Jan 2024
NPSProgram

I'm proud to share that their efforts help drive our overall Net Promoter Score to its highest level ever in the second quarter. Thank you again for all that you do for ADP and for our clients.

— Maria Black, President and Chief Executive Officer (CEO), Automatic Data Processing, Inc. · Earnings call, Q2 2024 · 31 Jan 2024
Earnings call, Q2 2024 ↗
25 Oct 2023
NPSProgram

More importantly, our overall NPS scores reached a new all-time high, positioning us to stay near these historically high retention levels.

— Maria Black, President and Chief Executive Officer (CEO), Automatic Data Processing, Inc. · Earnings call, Q1 2024 · 25 Oct 2023
Earnings call, Q1 2024 ↗
21 Sep 2023
NPSProgram

…at 20%, (iii) adjusted EBIT growth, weighted at 20%, (iv) company transformation objectives, weighted at 20%, (v) client satisfaction (net promoter score and client retention targets), weighted at 10%, and (vi) ESG objectives (diversity & inclusion…

— Automatic Data Processing, Inc. · SEC proxy statement · filed 21 Sep 2023
SEC proxy statement ↗
26 Jul 2023
NPSProgram

Growth in client funds interest helped us in a year in which we added a fair amount to our product, service, and sales headcount, which has driven some fairly substantial benefits in sales, Net Promoter Score, and retention results.

— Don McGuire, Chief Financial Officer (CFO), Automatic Data Processing, Inc. · Earnings call, Q4 2023 · 26 Jul 2023
Earnings call, Q4 2023 ↗
26 Apr 2023
NPSProgram

So our digital onboarded clients have very high, what we call, new business client NPS results, right? So – and when a client starts with us happier, it yields to a happier client long-term, which yields to a happier and more retentive clients.

— Maria Black, President and Chief Executive Officer (CEO), Automatic Data Processing, Inc. · Earnings call, Q3 2023 · 26 Apr 2023
Earnings call, Q3 2023 ↗
25 Jan 2023
NPSProgram

We had strong NPS. We have incredible retention results.

— Maria Black, CEO, Automatic Data Processing, Inc. · Earnings call, Q2 2023 · 25 Jan 2023
Earnings call, Q2 2023 ↗
22 Sep 2022
NPSProgram

…at 20%, (iii) adjusted EBIT growth, weighted at 20%, (iv) company transformation objectives, weighted at 20%, (v) client satisfaction (net promoter score and client retention targets), weighted at 10%, and (vi) ESG objectives (diversity & inclusion…

— Automatic Data Processing, Inc. · SEC proxy statement · filed 22 Sep 2022
SEC proxy statement ↗
16 Mar 2022
NPSProgram

ADP announced a new Managing Director for ANZ with mandate to drive significant improvements to the company's NPS.

— reported by whatech.com · 16 Mar 2022
whatech.com ↗
26 Jan 2022
NPSProgram

At the same time, our NPS scores and client satisfaction and all the feedback we’re getting from clients was very, very strong, so frankly it’s difficult to separate the two, so we planned for some moderation in our retention as a result of those…

— Carlos Rodriguez, CEO, Automatic Data Processing, Inc. · Earnings call, Q2 2022 · 26 Jan 2022
Earnings call, Q2 2022 ↗
15 Nov 2021
NPSProgram

13 Client satisfaction across ADP has soared h37 International h19 National Accounts h44 Major Accounts h23 HRO / PEO h11 Small Business h9 Complementary Solutions h30 Improvement in ADP Weighted Average NPS over the past 5 years Copyright © 2021 ADP, Inc.

— Automatic Data Processing, Inc. · SEC 8-K filing · filed 15 Nov 2021
SEC 8-K filing ↗
27 Oct 2021
NPSProgram

…And I think Don made a common thing that should not be lost on you, which is that our client satisfaction scores as measured by NPS, are the highest they've ever been.

— Carlos Rodriguez, CEO, Automatic Data Processing, Inc. · Earnings call, Q1 2022 · 27 Oct 2021
Earnings call, Q1 2022 ↗
23 Sep 2021
NPSProgram

…of the annual incentive plan opportunity will consist of (i) ADP’s transformation objectives weighted at 20%, (ii) client satisfaction (net promoter score and client retention targets) weighted at 10%, (iii) and ADP’s ESG objectives (diversity &…

— Automatic Data Processing, Inc. · SEC proxy statement · filed 23 Sep 2021
SEC proxy statement ↗
28 Jul 2021
NPSProgram

And we’re doing that all the time and that’s just critical to our ongoing satisfaction with our products, as we talked about earlier and our NPS score.

— Kathleen Winters, CFO, Automatic Data Processing, Inc. · Earnings call, Q4 2021 · 28 Jul 2021
Earnings call, Q4 2021 ↗
28 Oct 2020
NPSProgram

You may recall that last quarter we delivered record NPS scores across our businesses. As we helped our clients manage through government programs like the PPP.

— Carlos Rodriguez, CEO, Automatic Data Processing, Inc. · Earnings call, Q1 2021 · 28 Oct 2020
Earnings call, Q1 2021 ↗
24 Sep 2020
NPSProgram

Improve client experience by demonstrating improvement in net promoter scores 159.7% ● Continue focus on human capital by improving the percentage of female executives and diverse minority executives 146.2% The percentage of target awarded for…

— Automatic Data Processing, Inc. · SEC proxy statement · filed 24 Sep 2020
SEC proxy statement ↗
29 Jul 2020
NPSProgram

And that in turn has led to record NPS scores in June as a direct outcome of our commitment to providing a successful level of service. And we expect this favorable NPS trend to have positive implications for us in the years ahead.

— Carlos Rodriguez, CEO, Automatic Data Processing, Inc. · Earnings call, Q4 2020 · 29 Jul 2020
Earnings call, Q4 2020 ↗
29 Jan 2020
NPSProgram

We continue to have a solid pipeline of opportunities and we remain confident in our ability to execute across our portfolio.Looking at client service, we continue to see good progress with overall strength in our net promoter scores and retention.

— Carlos Rodriguez, CEO, Automatic Data Processing, Inc. · Earnings call, Q2 2020 · 29 Jan 2020
Earnings call, Q2 2020 ↗
30 Oct 2019
NPSProgram

While still improving our NPS scores and our client satisfaction which by the way were up again this quarter and no surprise the retention is improving.It’s usually a sign that client satisfaction is still high.

— Carlos Rodriguez, CEO, Automatic Data Processing, Inc. · Earnings call, Q1 2020 · 30 Oct 2019
Earnings call, Q1 2020 ↗
26 Sep 2019
NPSProgram

Improve client experience by demonstrating improvement in net promoter scores 150.0% ● Continue focus on human capital by improving the percentage of female executives and diverse minority executives 95.0% The percentage of target awarded for…

— Automatic Data Processing, Inc. · SEC proxy statement · filed 26 Sep 2019
SEC proxy statement ↗
31 Jul 2019
NPSProgram

This retention improvement that we've talked about beneath the surface of that is really big improvements and NPS scores, client satisfaction and referenceability.

— Carlos Rodriguez, President and Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q4 2019 · 31 Jul 2019
Earnings call, Q4 2019 ↗
1 May 2019
NPSProgram

So I want to also complement our associates and our organization on staying focused on NPS scores, on client satisfaction and on building stronger products, because the performance of the financial side doesn't come without those factors.

— Carlos Rodriguez, Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q3 2019 · 1 May 2019
Earnings call, Q3 2019 ↗
31 Jan 2019
NPSProgram

…value to our clients, but the two most impact points that I can see is, a, the client satisfaction and client service scores really nice -- developed nicely and we see a strong correlation between client satisfaction net promoter scores and retention.

— Jan Siegmund, Chief Financial Officer, Automatic Data Processing, Inc. · Earnings call, Q2 2019 · 31 Jan 2019
Earnings call, Q2 2019 ↗
31 Oct 2018
NPSProgram

But for now, the most important thing for us to focus on is quality and year-end and NPS scores and client retention.

— Carlos A. Rodriguez, President and Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q1 2019 · 31 Oct 2018
Earnings call, Q1 2019 ↗
20 Sep 2018
NPSProgram

…Improve client experience by demonstrating improvement in net promoter scores 135.0 % ●

— Automatic Data Processing, Inc. · SEC proxy statement · filed 20 Sep 2018
SEC proxy statement ↗
1 Aug 2018
NPSProgram

In addition to this direct visibility, we look at trends in our NPS scores as a leading indicator. And that helps us directionally anticipate where retention is heading.

— Jan Siegmund, Chief Financial Officer, Automatic Data Processing, Inc. · Earnings call, Q4 2018 · 1 Aug 2018
Earnings call, Q4 2018 ↗
2 May 2018
NPSProgram

The momentum, when you have strong momentum in the business, improving satisfaction, improving NPS, improving retention, it has to – the thing is we just don't have any empirical way of drawing the connection, but experience and intuition I think would…

— Carlos A. Rodriguez, President and Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q3 2018 · 2 May 2018
Earnings call, Q3 2018 ↗
31 Jan 2018
NPSProgram

We are pleased with the progress we are making on our service investments and with the continued improvements in our net promoter scores. We are now substantially complete with our mid-market upgrades and have less than 1% of our mid-market clients left…

— Carlos Rodriguez, President and Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q2 2018 · 31 Jan 2018
Earnings call, Q2 2018 ↗
2 Nov 2017
NPSProgram

We see our NPS scores coming up and so, we're very pleased with that. I would say that, to your question about the mid-market, we are not finished yet with the migrations of our clients in the mid-market.

— Carlos A. Rodriguez, President and Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q1 2018 · 2 Nov 2017
Earnings call, Q1 2018 ↗
27 Jul 2017
NPSProgram

…having large groups of associates, which we've seen already in two locations that we've had for several years, El Paso and Augusta, creates very, very high engagement, better NPS scores, better client experience, and better associate experience as well.

— Carlos A. Rodriguez, President and Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q4 2017 · 27 Jul 2017
Earnings call, Q4 2017 ↗
22 Sep 2016
NPSProgram

…Business Process Improvement: Continue to advance the implementation of our business process improvement program by demonstrating improvement in net promoter scores, achievement of cost savings goals, and implementation of planned initiatives.

— Automatic Data Processing, Inc. · SEC proxy statement · filed 22 Sep 2016
SEC proxy statement ↗

Retention disclosures (16)

Open in the retention database →

30 Jul 2026
Retention92.1%

ADP's Employer Services segment reported 92.1% client revenue retention in Q4 FY2026.

— reported by investing.com · 30 Jul 2026
investing.com ↗
14 Jun 2026
Retention92.1%

ADP posted record 92.1% client retention while Employer Services grew 7% in Q3 FY26.

— reported by aol.com · 14 Jun 2026
aol.com ↗
28 Jan 2026
Retention92.1%

Retention rate (Employer Services (US)): 92.1% (FY2025) — “our reported retention rate last year was in the US was 92.1%”

— Peter Hadley, Chief Financial Officer (CFO), Automatic Data Processing, Inc. · Earnings call, Q2 2026 · 28 Jan 2026
Earnings call, Q2 2026 ↗
8 Sep 2025
Retention92%

ADP reported 92% client retention, reflecting strong customer loyalty and a wide competitive moat.

— reported by moneyweek.com · 8 Sep 2025
moneyweek.com ↗
12 Jun 2025
GRR92%

Gross revenue retention (ES (Employer Services)): 92% (FY25E) — “~92% Gross ES Revenue Retention in FY25”

— Automatic Data Processing, Inc. · SEC 8-K filing · filed 12 Jun 2025
SEC 8-K filing ↗
26 Jul 2023
Retention92.2%

Retention rate (Employer Services): 92.2% (FY2023) — “we delivered a retention rate increase of 10 basis points and are back to our record level retention rate of 92.2%”

— Maria Black, President and Chief Executive Officer (CEO), Automatic Data Processing, Inc. · Earnings call, Q4 2023 · 26 Jul 2023
Earnings call, Q4 2023 ↗
27 Jul 2022
Retention92.1%

Retention rate (Employer Services): 92.1% (FY2022) — “our full year ES retention of 92.1% was nearly flat versus last yearâs record level of 92.2%”

— Carlos Rodriguez, Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q4 2022 · 27 Jul 2022
Earnings call, Q4 2022 ↗
15 Nov 2021
Retention91.4%

Retention rate (ES (Employer Services)): 91.4% (FY2021) — “ES Retention Rate...91.4% FY21...Our objective is to achieve stable retention in the 91 - 92% range”

— Automatic Data Processing, Inc. · SEC 8-K filing · filed 15 Nov 2021
SEC 8-K filing ↗
4 Aug 2021
NRR92.2%

Net revenue retention (Employer Services): 92.2% (FY2021) — “Employer Services client revenue retention rate for fiscal 2021 improved 170 basis points to 92.2%”

— Automatic Data Processing, Inc. · SEC 10-K annual report · filed 4 Aug 2021
SEC 10-K annual report ↗
29 Jul 2020
Retention90.5%

Retention rate (Employer Services): 90.5% (FY2020) — “This yielded a decline in our retention rate of 20 basis points to 90.5% for the full year”

— Carlos Rodriguez, President and Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q4 2020 · 29 Jul 2020
Earnings call, Q4 2020 ↗
31 Jul 2019
Retention90.8%

Retention rate (Employer Services): 90.8% (FY2019) — “we are pleased to now report an improvement in our retention rate of 40 basis points to 90.8% in 2019”

— Carlos Rodriguez, President and Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q4 2019 · 31 Jul 2019
Earnings call, Q4 2019 ↗
19 Mar 2019
Retentionup

ADP boasts robust client retention as part of its strong business model with high recurring revenues and good margins.

— reported by zacks.com · 19 Mar 2019
zacks.com ↗
28 Oct 2015
Retention91.4%

Retention rate: 91.4% (FY2016) — “client retention has been at ever increasing historical highs for the last several years, leveling out at 91.4%”

— Carlos Rodriguez, President and Chief Executive Officer, Automatic Data Processing, Inc. · Earnings call, Q1 2016 · 28 Oct 2015
Earnings call, Q1 2016 ↗
24 Aug 2011
Retention88.6%

Retention rate (Dealer Services - North American): 88.6% (FY2011) — “We had growth in both our North American and International client retention rates with each growing 3.9 and 0.8 percentage points, respectively, to 88.6% and 92.8%, in fiscal 2011.”

— Automatic Data Processing, Inc. · SEC 10-K annual report · filed 24 Aug 2011
SEC 10-K annual report ↗
24 Aug 2011
Retention84%

Retention rate (PEO Services): 84% (FY2011) — “1.1 percentage point improvement in our client retention rate from 82.9% in fiscal 2010 to 84.0% in fiscal 2011.”

— Automatic Data Processing, Inc. · SEC 10-K annual report · filed 24 Aug 2011
SEC 10-K annual report ↗
24 Aug 2011
Retention91.1%

Retention rate (Employer Services): 91.1% (FY2011) — “Our worldwide client retention rate increased 1.2 percentage points in fiscal 2011 to 91.1%, from 89.9% in fiscal 2010.”

— Automatic Data Processing, Inc. · SEC 10-K annual report · filed 24 Aug 2011
SEC 10-K annual report ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.