Audible Inc
In their words
“Churn, a measure of AudibleListener member cancellation, was 3.5% for the three months ended December 31, 2007, an increase from 2.6% for the three months ended December 31, 2006.”
“The average monthly churn in AudibleListener Members for the three month period ended September 30, 2006 was 3.1% compared to 3.4% and 4.6% in the first and second quarters of 2006, respectively, and 5.1% in the third quarter of 2005”
“The average monthly churn in AudibleListener Members for the three month period ended June 30, 2006 was 3.4% compared to 4.6% in the first quarter of 2006 and 4.7% in the second quarter of 2005”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (7)
Audible's new royalty model and bundled services strategy enhances customer retention.
Churn: 3.5% (Q4 2007) — “Churn, a measure of AudibleListener member cancellation, was 3.5% for the three months ended December 31, 2007, an increase from 2.6% for the three months ended December 31, 2006.”
Churn (AudibleListener members): 2.5% (Q4 2006) — “average monthly churn in AudibleListener Members in 2005 and 2006: Fourth Quarter 4.8% and 2.5%”
Churn (AudibleListener Members): 3.1% (Q3 2006 (monthly average, 3 months ended Sep 30, 2006)) — “The average monthly churn in AudibleListener Members for the three month period ended September 30, 2006 was 3.1% compared to 3.4% and 4.6% in the first and second quarters of 2006, respectively, and 5.1% in the third quarter of 2005”
Churn (AudibleListener Members): 3.4% (Q2 2006 (monthly average, 3 months ended Jun 30, 2006)) — “The average monthly churn in AudibleListener Members for the three month period ended June 30, 2006 was 3.4% compared to 4.6% in the first quarter of 2006 and 4.7% in the second quarter of 2005”
Churn (AudibleListener Members): 4.6% (Q1 2006 (monthly average)) — “The average monthly churn in AudibleListener Members in the first quarter of 2006 was 4.6% compared to 4.8% in the fourth quarter of 2005 and 4.0% in the first quarter of 2005”
Churn: 4.6% (Q4 2005) — “Fourth Quarter 3.0 % 4.6 % During 2005, we launched four important initiatives...For 2006, our major goals include...reducing our churn rate”
Lighthouse companies in Telecom & media
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.