AT&T Wireless Services Inc
In their words
“Our churn rate rose to 3.4 percent, up from 2.2 percent in the prior year quarter; however an improvement from the 3.7 percent churn during the first quarter of 2004.”
“Churn rate for the first quarter of 3.7 percent, up from 2.3 percent in the prior year quarter”
“Our churn rate for the second quarter of 2003 was 2.2 percent, down from 2.4 percent in the second quarter of 2002”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (22)
Churn: 3.4% (Q2 2004, monthly) — “Our churn rate rose to 3.4 percent, up from 2.2 percent in the prior year quarter; however an improvement from the 3.7 percent churn during the first quarter of 2004.”
Churn (postpaid): 3.4% (Q1 2004) — “Average monthly postpaid churn … b.p.”
Churn: 3.7% (Q1 2004) — “churn rate for the first quarter of 3.7 percent, up from 2.3 percent in the prior year quarter”
Churn: 2.6% (FY2002) — “Our churn rate for the year ended December 31, 2002, was 2.6 percent, down from 2.9 percent in 2001.”
Churn: 2.7% (Q3 2003) — “Average monthly churn … b.p. )”
Churn: 2.2% (Q2 2003) — “Our churn rate for the second quarter of 2003 was 2.2 percent, down from 2.4 percent in the second quarter of 2002”
Churn (postpaid): 2.1% (Q1 2003) — “The churn rate related to our postpaid customers of 2.1 percent for the first quarter of 2003 also improved from 2.4 percent a year ago.”
Churn: 2.3% (Q1 2003) — “Our churn rate for the first quarter of 2003 was 2.3 percent, down from 2.6 percent in the first quarter of 2002.”
Churn (postpaid): 2.4% (FY2002) — “The churn rate related to our postpaid customers of 2.4 percent for the year ended December 31, 2002, also improved from our 2001 postpaid churn of 2.6 percent”
Churn: 2.6% (FY2002) — “Our churn rate decreased from 2.9 percent in 2001 to 2.6 percent in 2002”
Churn (postpaid): 2.4% (9M 2002) — “our year-to-date postpaid customer churn rate of 2.4% was down from 2.7% for the nine months ended September 30, 2001”
Churn (postpaid): 2.9% (Q3 2002) — “Our average monthly churn rates for the three and nine months ended September 30, 2002, were 2.9%, and 2.6%, respectively, down from 3.1% and 3.0%”
Churn (postpaid customers): 2.2% (Q2 2002 (three months ended June 30, 2002)) — “The churn rates related to our postpaid customers for the three and six months ended June 30, 2002, declined to 2.2%, and 2.3%, respectively, down from 2.6% for the three months ended June 30, 2001”
Churn (overall): 2.4% (Q2 2002 (monthly, second quarter)) — “Our churn rate for the second quarter of 2002 was 2.4%, down from 2.6% in the first quarter of 2002 and 2.9% in the second quarter of last year.”
Churn: 2.6% (Q1 2002) — “Our churn rate for the first quarter of 2002 was 2.6%, down from 2.7% in the fourth quarter of 2001 and 3.0% in the first quarter of last year”
Churn (postpaid customers): 2.6% (FY2001) — “churn rate related to our postpaid customers for the year ended December 31, 2001, declined to 2.6%, down from 2.7% in the prior year”
Churn: 2.7% (Q4 2001) — “our churn rate for the fourth quarter of 2001 was 2.7%, down from 3.1% during the third quarter of 2001”
Churn: 2.9% (FY2001) — “Our average monthly subscriber churn rate was 2.9% in 2001”
Churn: 3.1% (Q3 2001) — “AT&T Wireless Services' average monthly churn rate in the third quarter of 2001 was 3.1% compared with 2.9%”
Churn: 2.6% (FY 1999) — “Churn for the year ended December 31, 1999 was 2.6%, down slightly from 2.7% in 1998.”
Churn: 3% (Q1 2001) — “Our average monthly churn rate in the first quarter of 2001 was 3.0% compared with 2.9% in the first quarter of 2000.”
Churn: 2.9% (FY2000) — “Our average monthly churn rate for the year ended December 31, 2000 was 2.9% compared with 2.6% for the year ended December 31, 1999.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

