Associated Banc-Corp
In their words
“In 2024, we've seen the highest net promoter and mobile banking satisfaction scores on record. We're also growing our customer base for the first time in years and attracting higher per household deposit balances with these new customers.”
“Associated Banc-Corp reported a company-high Net Promoter Score of 55 in Q1 2025.”
“Net promoter score2 of 55 in 1Q25, a record-high since internal tracking began in 2017 ▪ Total checking household growth of 1% (annualized) in 1Q25 ▪”
Disclosed NPS over time
Every Net Promoter Score Associated Banc-Corp has published, by date.
NPS disclosures (13)
Associated Bank shifted to sustained growth and now holds one of the highest Net Promoter Scores in banking.
Associated Banc-Corp reported a company-high Net Promoter Score of 55 in Q1 2025.
Associated Bank achieved a record-high net promoter score in Q1 2025, underscoring its commercial expansion success.
"During the first quarter, we achieved several key milestones of our strategic plan, completing our commercial expansion, achieving a record-high net promoter score, and finalizing the balance sheet repositioning we announced in December.
…Net promoter score2 of 55 in 1Q25, a record-high since internal tracking began in 2017 ▪ Total checking household growth of 1% (annualized) in 1Q25 ▪
Power)1 Highest annual net promoter score since internal tracking began in 20172 Highest mobile banking satisfaction score since internal tracking began in 20183 1 Digital sales up 42% in 2024 vs.
…Advancing our Growth Strategy1 (1-3)% 0% 1% 2-3% 2016-2022 2023 2024 2025 (est.) Customer Checking Household Growth 39 42 42 51 2021 2022 2023 2024 Net Promoter Score2 94 115 ~120 9/30/2023 12/31/2024 3/31/2025 (est.) Commercial & Business RM FTE 1…
…Highest annual net promoter score since internal tracking began in 2017 3 ▪ Named #1 for Retail Banking Customer Satisfaction in the Upper Midwest by J.D.
… On track to deliver ~$2B in cumulative incremental consumer & small business deposit balances by YE 20255 Highest annual net promoter score since internal tracking began in 20173 1 All updates as of or for the period ended September 30, 2024…
In 2024, we've seen the highest net promoter and mobile banking satisfaction scores on record. We're also growing our customer base for the first time in years and attracting higher per household deposit balances with these new customers.
On track with our Phase 2 plan to add 26 Commercial & Business RMs by early 2025 39 42 42 51 2021 2022 2023 2024 YTD Net Promoter Score 94 110 ~120 9/30/2023 10/23/2024 2025 (est.) Commercial & Business RM FTE 1 All updates as of or for the period ended…
3 Annual net promoter score as measured by a customer’s likelihood to recommend Associated Bank to family and friends as indicated in our internal Consumer Relationship Survey.
3 Net promoter score metric based on likelihood of customers to recommend Associated Bank to family and friends as indicated in our internal Consumer Relationship Survey.
Retention disclosures (1)
Associated Banc-Corp executives to focus on client retention and employee engagement.
Lighthouse companies in Banking
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.