NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Technology  /  AppFolio, Inc.

AppFolio, Inc.

TechnologyVertical softwareProperty Management SoftwareAPPF
appfolio.com ↗
—
Latest disclosed NPS
no score published
5
NPS entries
0 with a number
112%
NRR
1 Mar 2021
2015–26
Years covered
17 entries in all

In their words

“Our annual DBNE was...113% for our law firm customers. This compares to...113%, respectively, as of December 31, 2017.”
— AppFolio, Inc. · SEC 8-K filing · filed 28 Feb 2019 · NI-F94542D
“113% for our law firm customers”
— AppFolio, Inc. · SEC 8-K filing · filed 1 Mar 2018 · NI-1AF92C9
“Annual DBNE was 112% for our property manager customers”
— AppFolio, Inc. · SEC 8-K filing · filed 1 Mar 2018 · NI-72FAB45

NPS disclosures (5)

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5 Feb 2026
NPSProgram

We regularly measure our Net Promoter Score and Customer Satisfaction Score, and solicit customer feedback in a variety of ways in an effort to continue to improve and better serve our customers.

— AppFolio, Inc. · SEC 10-K annual report · filed 5 Feb 2026 · NI-98AC17A
SEC 10-K annual report ↗
6 Feb 2025
NPSProgram

We regularly measure our Net Promoter Score, Customer Satisfaction Score, and solicit customer feedback in a variety of ways in an effort to continue to improve and better serve our customers.

— AppFolio, Inc. · SEC 10-K annual report · filed 6 Feb 2025 · NI-3C78F8D
SEC 10-K annual report ↗
1 Feb 2024
NPSProgram

We regularly measure our Net Promoter Score and solicit customer feedback in a variety of ways in an effort to continue to better serve our customers.

— AppFolio, Inc. · SEC 10-K annual report · filed 1 Feb 2024 · NI-85C2B48
SEC 10-K annual report ↗
9 Feb 2023
NPSProgram

We regularly measure our Net Promoter Score and solicit customer feedback in a variety of ways in an effort to continue to better serve our customers.

— AppFolio, Inc. · SEC 10-K annual report · filed 9 Feb 2023 · NI-51E5D8A
SEC 10-K annual report ↗
28 Feb 2022
NPSProgram

We regularly measure NPS and solicit customer feedback in a variety of ways in an effort to continue to better serve our customers. Our solutions are designed to be easy to use and manage, and we offer training and support at no extra charge.

— AppFolio, Inc. · SEC 10-K annual report · filed 28 Feb 2022 · NI-D3424D9
SEC 10-K annual report ↗

Retention disclosures (12)

Open in the retention database →

25 Nov 2025
Retention

SnapInspect integration at AppFolio may enhance efficiency and support customer retention and growth.

— reported by simplywall.st · 25 Nov 2025 · NI-3226922
simplywall.st ↗
1 Mar 2021
NRR112%

Net revenue retention (property management customers): 112% (FY2020) — “As of December 31, 2020, our annual DBNE was 112% for our property management customers, compared to 118% as of December 31, 2019.”

— AppFolio, Inc. · SEC 8-K filing · filed 1 Mar 2021 · NI-76C0C19
SEC 8-K filing ↗
2 Mar 2020
NRR121%

Net revenue retention (law firm customers): 121% (December 31, 2019) — “As of December 31, 2019, our annual DBNE was 121% for our law firm customers, compared to 113% as of December 31, 2018.”

— AppFolio, Inc. · SEC 8-K filing · filed 2 Mar 2020 · NI-436C43D
SEC 8-K filing ↗
2 Mar 2020
NRR118%

Net revenue retention (property management customers): 118% (December 31, 2019) — “As of December 31, 2019, our annual DBNE was 118% for our property management customers, compared to 116% as of December 31, 2018.”

— AppFolio, Inc. · SEC 8-K filing · filed 2 Mar 2020 · NI-68C517E
SEC 8-K filing ↗
28 Feb 2019
NRR113%

Net revenue retention (law firm customers): 113% (FY 2018) — “our annual DBNE was...113% for our law firm customers. This compares to...113%, respectively, as of December 31, 2017.”

— AppFolio, Inc. · SEC 8-K filing · filed 28 Feb 2019 · NI-F94542D
SEC 8-K filing ↗
28 Feb 2019
NRR116%

Net revenue retention (property manager customers): 116% (FY 2018) — “As of December 31, 2018, our annual DBNE was 116% for our property manager customers...This compares to 112%...as of December 31, 2017.”

— AppFolio, Inc. · SEC 8-K filing · filed 28 Feb 2019 · NI-458252A
SEC 8-K filing ↗
1 Mar 2018
NRR113%

Net revenue retention (law firm customers): 113% (FY2017) — “113% for our law firm customers”

— AppFolio, Inc. · SEC 8-K filing · filed 1 Mar 2018 · NI-1AF92C9
SEC 8-K filing ↗
1 Mar 2018
NRR112%

Net revenue retention (property manager customers): 112% (FY2017) — “annual DBNE was 112% for our property manager customers”

— AppFolio, Inc. · SEC 8-K filing · filed 1 Mar 2018 · NI-72FAB45
SEC 8-K filing ↗
10 May 2017
NRR99%

Net revenue retention (law firm customers): 99% (as of December 31, 2016) — “99% for our law firm customers. This compares to...99%, respectively, as of December 31, 2015”

— AppFolio, Inc. · SEC 8-K filing · filed 10 May 2017 · NI-ACA3BC2
SEC 8-K filing ↗
10 May 2017
NRR113%

Net revenue retention (property manager customers): 113% (as of December 31, 2016) — “annual DBNE was 113% for our property manager customers...This compares to 115%...as of December 31, 2015”

— AppFolio, Inc. · SEC 8-K filing · filed 10 May 2017 · NI-56F935F
SEC 8-K filing ↗
18 May 2015
NRR100%

Net revenue retention (law firm customers): 100% (FY2014) — “annual dollar-based net expansion rate was 133% for our property manager customers and 100% for our law firm customers”

— AppFolio, Inc. · SEC S-1 IPO prospectus · filed 18 May 2015 · NI-E9C2594
SEC S-1 IPO prospectus ↗
18 May 2015
NRR133%

Net revenue retention (property manager customers): 133% (FY2014) — “annual dollar-based net expansion rate was 133% for our property manager customers and 100% for our law firm customers”

— AppFolio, Inc. · SEC S-1 IPO prospectus · filed 18 May 2015 · NI-8124A9B
SEC S-1 IPO prospectus ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.