AppFolio, Inc.
appfolio.com ↗In their words
“Our annual DBNE was...113% for our law firm customers. This compares to...113%, respectively, as of December 31, 2017.”
“113% for our law firm customers”
“Annual DBNE was 112% for our property manager customers”
NPS disclosures (5)
We regularly measure our Net Promoter Score and Customer Satisfaction Score, and solicit customer feedback in a variety of ways in an effort to continue to improve and better serve our customers.
We regularly measure our Net Promoter Score, Customer Satisfaction Score, and solicit customer feedback in a variety of ways in an effort to continue to improve and better serve our customers.
We regularly measure our Net Promoter Score and solicit customer feedback in a variety of ways in an effort to continue to better serve our customers.
We regularly measure our Net Promoter Score and solicit customer feedback in a variety of ways in an effort to continue to better serve our customers.
We regularly measure NPS and solicit customer feedback in a variety of ways in an effort to continue to better serve our customers. Our solutions are designed to be easy to use and manage, and we offer training and support at no extra charge.
Retention disclosures (12)
SnapInspect integration at AppFolio may enhance efficiency and support customer retention and growth.
Net revenue retention (property management customers): 112% (FY2020) — “As of December 31, 2020, our annual DBNE was 112% for our property management customers, compared to 118% as of December 31, 2019.”
Net revenue retention (law firm customers): 121% (December 31, 2019) — “As of December 31, 2019, our annual DBNE was 121% for our law firm customers, compared to 113% as of December 31, 2018.”
Net revenue retention (property management customers): 118% (December 31, 2019) — “As of December 31, 2019, our annual DBNE was 118% for our property management customers, compared to 116% as of December 31, 2018.”
Net revenue retention (law firm customers): 113% (FY 2018) — “our annual DBNE was...113% for our law firm customers. This compares to...113%, respectively, as of December 31, 2017.”
Net revenue retention (property manager customers): 116% (FY 2018) — “As of December 31, 2018, our annual DBNE was 116% for our property manager customers...This compares to 112%...as of December 31, 2017.”
Net revenue retention (law firm customers): 113% (FY2017) — “113% for our law firm customers”
Net revenue retention (property manager customers): 112% (FY2017) — “annual DBNE was 112% for our property manager customers”
Net revenue retention (law firm customers): 99% (as of December 31, 2016) — “99% for our law firm customers. This compares to...99%, respectively, as of December 31, 2015”
Net revenue retention (property manager customers): 113% (as of December 31, 2016) — “annual DBNE was 113% for our property manager customers...This compares to 115%...as of December 31, 2015”
Net revenue retention (law firm customers): 100% (FY2014) — “annual dollar-based net expansion rate was 133% for our property manager customers and 100% for our law firm customers”
Net revenue retention (property manager customers): 133% (FY2014) — “annual dollar-based net expansion rate was 133% for our property manager customers and 100% for our law firm customers”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



