Angi
angi.com ↗In their words
“Everybody is happy when that happens, customer NPS is plus 50 for retention and satisfaction jumps and the Pros pay us, and we make more money, and everybody is happy.”
“In the fourth quarter, we've turned our customer repeat rate positive, about 10%”
“You can see that same thing on the next item, which is the net promoter score, greater than 50. You don't see net promoter scores greater than 50 in this category.”
Disclosed NPS over time
Every Net Promoter Score Angi has published, by date.
NPS disclosures (17)
Angi's Net Promoter Score has climbed by roughly 30 points, reflecting improved customer experience across its marketplace network.
Everybody is happy when that happens, customer NPS is plus 50 for retention and satisfaction jumps and the Pros pay us, and we make more money, and everybody is happy.
At the same time, we moved our homeowner NPS more than 30 points. We've cut our churn by more than 30%.
Homeowner NPS improved +7 points vs 2024
Our Net Promoter Score is up nearly 10 points year-over-year and nearly 30 over the last 2 years. The pro retention continues to improve with overall churn better by 7% in the last 12 months year-over-year and up 26% versus 2 years ago.
This has resulted in moving homeowner Net Promoter Score by 30 points over the last 2 years. We mentioned this last quarter, but it's still an accomplishment, and it's still true this quarter. and we've moved the total retention across all courts of our…
Angi CEO Jeff Kip highlighted a significant improvement in user experience with the company's Net Promoter Score moving upward during Q1.
We know that the North Star experience, the place where we get world-class NPS from our homeowners and high retention from our pros is when a homeowner on our platform hires a pro on our platform.
Homeowner NPS is double-digits better when they choose the pro than when they're auto-matched and pros win the lead 60% more often when they're chosen than when they're auto-matched.
However, we also expect to move to yield incremental real leaps and jobs done well, NPS and retention put us squarely where we want to be with our customer experience.
So first question, Dan, it is - this is so far a win-win, meaning when we are matching homeowners with more service professionals, we are driving homeowner satisfaction, meaning Net Promoter Score and we think, ultimately, repeat rate.
You can see that same thing on the next item, which is the net promoter score, greater than 50. You don't see net promoter scores greater than 50 in this category.
We see it in the customer sat and NPS numbers coming out of the Book Now business. We also see it in the take rate contribution margin or gross margin contribution margin from that business.
So the early read on those is the NPS is really strong both for customers, for homeowners and for our pros. And we're seeing significant pro engagement, significant customer engagement.
We've seen a substantial strengthening of service provider loyalty and Net Promoter Score or NPS in the third quarter versus the second quarter, indicating a strong recovery from any lingering negative perceptions associated with the AL 4.0 migration.
We are continuing to closely monitor net promoter score or NPS and have seen early positive trends in consumer NPS following the announcement of freemium.
Net promoter score or NPS for LeadFeed is positive for users who are contacted by service provider. LeadFeed revenue and the percentage of leads purchased have grown since the beginning of the year.
Retention disclosures (5)
Retention rate: 10% (Q4 2025) — “in the fourth quarter, we've turned our customer repeat rate positive, about 10%”
Angi's successful membership trial led to increased customer retention, prompting rollout of Angi Key membership program.
Net revenue retention (Dotdash (top 25 advertisers)): 100% (2020) — “they're over 100% at that business...A 100% of them renewed 2019 to 2020 and spent more”
Retention rate: 75% (Q1 2016) — “average renewal rates were unchanged at 75%”
Retention rate: 73% (Q1 2016) — “first year renewal rate increasing to 73% versus 71% a year ago”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.