NPS Intelligence (beta)

Disclosed NPS & retention by vertical

83
Latest disclosed NPS
10 Apr 2026
18
NPS entries
15 with a number
2017–26
Years covered
18 entries in all

In their words

“And we're proud to have earned a Net Promoter Score of 78, a score that is on par with some of the most admired tech brands and significantly higher than the scores of traditional financial institutions.”
— Management, Affirm · Earnings call, Q2 2021 · 11 Feb 2021
“And if there's ever a deviation from our normally extraordinarily high net promoter scores, because not everybody enjoys hearing, "Hey, you shouldn't borrow.”
— Max Roth Levchin, Chief Executive Officer, Affirm · Earnings call, Q4 2025 · 28 Aug 2025
“If Affirm is something that you love and our net promoter score speaks for itself, if we are in your wallet, be it on a screen or in your actual physical wallet, we’ll have a chance to remind you that you can use Affirm pretty much everywhere you go.”
— Max Levchin, CEO, Affirm · Earnings call, Q3 2021 · 10 May 2021

Disclosed NPS over time

Every Net Promoter Score Affirm has published, by date.

708090201920202021828283837478787878787878787883

NPS disclosures (18)

Search the database →

10 Apr 2026
NPS83

Announcing Affirm's +83 Net Promoter Score

— reported by affirm.com · 10 Apr 2026
affirm.com ↗
10 Apr 2026
NPSProgram

NPS allows us to identify improvements we could make to our product

— reported by affirm.com · 10 Apr 2026
affirm.com ↗
28 Aug 2025
NPSProgram

And if there's ever a deviation from our normally extraordinarily high net promoter scores, because not everybody enjoys hearing, "Hey, you shouldn't borrow.

— Max Roth Levchin, Chief Executive Officer, Affirm · Earnings call, Q4 2025 · 28 Aug 2025
Earnings call, Q4 2025 ↗
10 May 2021
NPSProgram

If Affirm is something that you love and our net promoter score speaks for itself, if we are in your wallet, be it on a screen or in your actual physical wallet, we’ll have a chance to remind you that you can use Affirm pretty much everywhere you go.

— Max Levchin, CEO, Affirm · Earnings call, Q3 2021 · 10 May 2021
Earnings call, Q3 2021 ↗
10 Mar 2021
NPS78

Affirm Holdings demonstrates strong customer satisfaction with NPS of 78 amid focus on growth and payments network expansion.

— reported by nasdaq.com · 10 Mar 2021
nasdaq.com ↗
11 Feb 2021
NPS78

And we're proud to have earned a Net Promoter Score of 78, a score that is on par with some of the most admired tech brands and significantly higher than the scores of traditional financial institutions.

— Management, Affirm · Earnings call, Q2 2021 · 11 Feb 2021
Earnings call, Q2 2021 ↗
11 Jan 2021
NPS78

Our Net Promoter Score (“NPS”) score of 78 for the second half of fiscal year 2020 is comparable to some of the world’s most loved brands and far exceeds those of legacy financial institutions.

— Affirm · SEC S-1 IPO prospectus · filed 11 Jan 2021
SEC S-1 IPO prospectus ↗
5 Jan 2021
NPS78

Our Net Promoter Score (“NPS”) score of 78 for the second half of fiscal year 2020 is comparable to some of the world’s most loved brands and far exceeds those of legacy financial institutions.

— Affirm · SEC S-1 IPO prospectus · filed 5 Jan 2021
SEC S-1 IPO prospectus ↗
22 Dec 2020
NPS78

Our Net Promoter Score (“NPS”) score of 78 for the second half of fiscal year 2020 is comparable to some of the world’s most loved brands and far exceeds those of legacy financial institutions.

— Affirm · SEC S-1 IPO prospectus · filed 22 Dec 2020
SEC S-1 IPO prospectus ↗
14 Dec 2020
NPS78

Our Net Promoter Score (“NPS”) score of 78 for the second half of fiscal year 2020 is comparable to some of the world’s most loved brands and far exceeds those of legacy financial institutions.

— Affirm · SEC S-1 IPO prospectus · filed 14 Dec 2020
SEC S-1 IPO prospectus ↗
2 Dec 2020
NPS78

Affirm achieved a Net Promoter Score of 78 in H2 2020, outperforming competitors in customer loyalty.

— reported by tearsheet.co · 2 Dec 2020
tearsheet.co ↗
26 Nov 2020
NPS78

Affirm touts its net promoter score of 78 in pre-IPO marketing.

— reported by fortune.com · 26 Nov 2020
fortune.com ↗
18 Nov 2020
NPS78

industry-leading average NPS of 78 from December 2019 through June 2020

— Affirm · SEC filing · filed 18 Nov 2020
SEC filing ↗
22 Jul 2020
NPS74

Affirm reports NPS of 74, based on customer recommendation question.

— reported by investorplace.com · 22 Jul 2020
investorplace.com ↗
8 Apr 2019
NPS83

Affirm raises $300 million at $2.9 billion valuation; reports millions of U.S. customers and net promoter score of 83+.

— reported by pulse2.com · 8 Apr 2019
pulse2.com ↗
20 Mar 2019
NPS83

Affirm disclosed a Net Promoter Score of 83, demonstrating strong brand loyalty among consumers in a partnership expansion announcement.

— reported by digitaljournal.com · 20 Mar 2019
digitaljournal.com ↗
19 Oct 2017
NPS82

Affirm's founder and CEO cites the company's Net Promoter Score of 82 as a main point of pride.

— reported by dailytrojan.com · 19 Oct 2017
dailytrojan.com ↗
28 Sep 2017
NPS82

Affirm reported a +82 net promoter score, driving partnership with Shinola and 25% customer repeat purchase rate.

— reported by businesswire.com · 28 Sep 2017
businesswire.com ↗

Retention disclosures (0)

Open in the retention database →

No retention figures yet.

Lighthouse companies in Payments, wealth & financial services

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.