Adobe
adobe.com ↗In their words
“Q4 continued to see exciting growth with millions of monthly active users, greater than 40% quarter-over-quarter visitor growth in the U.S., and an NPS greater than 50.”
“But I think the impact on how we serve customers, the NPS and being able to continue to recruit and retain is significant.”
“Adobe Firefly achieved a +54 Net Promoter Score, exceeding industry averages for creative software tools.”
Disclosed NPS over time
Every Net Promoter Score Adobe has published, by date.
NPS disclosures (4)
Adobe Firefly achieved a +54 Net Promoter Score, exceeding industry averages for creative software tools.
Q4 continued to see exciting growth with millions of monthly active users, greater than 40% quarter-over-quarter visitor growth in the U.S., and an NPS greater than 50.
But I think the impact on how we serve customers, the NPS and being able to continue to recruit and retain is significant.
Adobe's net promoter score dropped from the top spot in Q4 2017 to fourth in Q1 2018 in DMP rankings.
Retention disclosures (10)
Adobe emphasized ARR expansion, customer acquisition, and retention focus in 2026 financial results.
Adobe research examines why retail apps struggle with customer retention and identifies strategies to keep shoppers engaged.
Adobe Journey Optimizer Loyalty uses AI to build customer relationships and improve retention through real-time orchestration.
Adobe redefines customer experience orchestration vision to address customer retention and growth objectives across the lifecycle.
Adobe tracks customer retention alongside engagement rates and subscription growth as part of its strategy execution.
Adobe's move to subscriptions significantly increased customer retention, driving long-term growth.
Adobe achieves 15% client retention increase through targeted corporate gifting strategy.
Net revenue retention (Figma (acquisition target)): 150% — “best-in-class net dollar retention of greater than 150 percent”
Adobe launched new product for small businesses with significant customer retention benefits.
Adobe leverages customer experience to improve retention and win-back strategies.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.