NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Retail & e-commerce  /  a.k.a. Brands

a.k.a. Brands

Retail & e-commerceFashion retailFashion & Apparel DTCAKA
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Latest disclosed NPS
no score published
0
NPS entries
0 with a number
66%
Retention
1 Mar 2022
2021–24
Years covered
4 entries in all

In their words

“Customer retention rates of sixty three percent in twenty twenty across a.k.a. brands”
— Jill Ramsey, Chief Executive Officer, a.k.a. Brands · Earnings call, Q3 2021 · 9 Nov 2021 · NI-292F23E
“Driving customer retention rate of 66% in 2021 across a.k.a. Brands, and resulting in an attractive customer lifetime value.”
— a.k.a. Brands · SEC 10-K annual report · filed 1 Mar 2022 · NI-0C61195
“Driving customer retention rate of 63% in 2020 across a.k.a. Brands, and resulting in an attractive customer lifetime value.”
— a.k.a. Brands · SEC S-1 IPO prospectus · filed 24 Aug 2021 · NI-410BEF6

NPS disclosures (0)

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Retention disclosures (4)

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12 May 2024
Retentionup

…a.k.a. Brands reported 5.5% active customer growth on a trailing twelve-month basis, indicating effective customer retention and acquisition.

— reported by uk.finance.yahoo.com · 12 May 2024 · NI-1926CE3
uk.finance.yahoo.com ↗
1 Mar 2022
Retention66%

Retention rate (a.k.a. Brands): 66% (FY2021) — “driving customer retention rate of 66% in 2021 across a.k.a. Brands, and resulting in an attractive customer lifetime value.”

— a.k.a. Brands · SEC 10-K annual report · filed 1 Mar 2022 · NI-0C61195
SEC 10-K annual report ↗
9 Nov 2021
Retention63%

Retention rate: 63% (FY2020) — “customer retention rates of sixty three percent in twenty twenty across a.k.a. brands”

— Jill Ramsey, Chief Executive Officer, a.k.a. Brands · Earnings call, Q3 2021 · 9 Nov 2021 · NI-292F23E
Earnings call, Q3 2021 ↗
24 Aug 2021
Retention63%

Retention rate: 63% (FY2020) — “driving customer retention rate of 63% in 2020 across a.k.a. Brands, and resulting in an attractive customer lifetime value.”

— a.k.a. Brands · SEC S-1 IPO prospectus · filed 24 Aug 2021 · NI-410BEF6
SEC S-1 IPO prospectus ↗

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.